Organizations today have access to more market data than ever, but that intelligence is often fragmented across tracking studies, social listening, news, search, financial, competitive, and AI platforms. CMB has announced the release of Intelligent Signals, an AI-powered market solution designed to help organizations identify emerging trends, understand market shifts, and integrate primary research to see and understand change sooner.
Built as a client-specific platform, customizable with MCP-compatible integrations, it plugs into existing research and enterprise workflows to turn a broader set of signals into faster, more confident decisions.
No single source tells the whole story when it comes to market data. While primary research provides direct access to people's attitudes, needs, and experiences, critical context often exists in the broader environment where customer attitudes and behaviors take shape.
Intelligent Signals adds another powerful source of evidence—the activity and change taking place around those people, much of which they may never see or be able to explain. - Jim Garrity, CEO, CMB.
By bringing a broader set of signals into view, organizations can better understand the factors influencing business performance and market dynamics.
Intelligent Signals integrates primary research with external signals, adding a continuous view of the broader environment. It monitors relevant external signals across sources such as social media activity, news, search and AI visibility, financial and competitive data, and additional sources tailored to client needs. Curation of the content ensures the integrity of signals, and AI-powered analysis helps synthesize and identify patterns, shifts, and emerging opportunities or risks.
The platform integrates with an organization's broader insight ecosystem through Model Context Protocol (MCP) compatible connections. These integrations help teams explore data and apply insights using the AI tools and agents that support their existing workflows.
Unlike traditional SaaS platforms, Intelligent Signals is purpose-built for each client. Each solution starts with the organization's specific business challenge and is designed around the questions, sources, audiences, competitors, and signals that matter most, while integrating with existing research and enterprise technology ecosystems.
Designed to address marketing, brand and product health questions, the solution helps organizations understand what's changing, why it matters, and where to act next.
"Intelligent Signals expands what organizations can see and understand. Primary research remains essential because it gives us direct access to people's attitudes, needs, and experiences. Intelligent Signals adds another powerful source of evidence—the activity and change taking place around those people, much of which they may never see or be able to explain. Bringing those perspectives together helps our clients develop a fuller understanding of their markets and make smarter, more confident decisions." - Jim Garrity, CEO, CMB.
With continuous monitoring and AI-powered synthesis, Intelligent Signals enables faster, more confident decisions across marketing, communications, product, insights, and strategy functions.
