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Cloudinary, a leading image and video platform, announced on July 16, 2025, in San Jose, California, the availability of its Cloudinary Image, Video, and Assets solutions in the new AI Agents and Tools category of AWS Marketplace. This enables AWS customers to easily discover, purchase, and deploy Cloudinary’s generative AI-powered solutions using their AWS accounts, accelerating the development of agentic media workflows.
Cloudinary Image, Video & Assets now available in AWS Marketplace’s AI Agents and Tools category.
Supports Model Context Protocol (MCP) for seamless integration with AI agents and LLMs like Claude and Amazon Bedrock.
Reduces publishing times by 50–90%, page load times by up to 60%, and asset management costs by up to 40%.
Offers scalable APIs and generative AI for automated image and video optimization.
Streamlines procurement with centralized AWS account purchasing.
Serves over 10,000 customers, including Adidas, Etsy, and Neiman Marcus.
Cloudinary’s solutions enable organizations to manage, transform, and deliver images and videos at scale, leveraging generative AI to automate workflows. The platform supports rapid publishing, reducing delivery times by 50–90%, cutting page load times by up to 60%, and lowering asset management costs by up to 40%. These capabilities empower brands in retail, media, entertainment, and sports to launch visual experiences in days rather than weeks.
“By offering Cloudinary Image, Video and Assets products in AWS Marketplace, we’re providing customers with a streamlined way to access our Image, Video APIs, Asset Management capabilities, and our recently announced Model Context Protocol (MCP) server,” said Gary Ballabio, VP Strategic Technology Partnerships at Cloudinary.
Available as an API-first, cloud-native solution, Cloudinary supports the Model Context Protocol (MCP), enabling seamless integration with AI agents and large language models (LLMs) like Claude and Amazon Bedrock. The MCP Server allows developers to interact with Cloudinary’s APIs using natural language, simplifying automation and cross-system workflows without extensive coding.
The AWS Marketplace’s AI Agents and Tools category simplifies procurement, allowing customers to bypass lengthy vendor evaluations and negotiations. Centralized purchasing through AWS accounts ensures visibility and control over licensing, payments, and access, accelerating AI-driven innovation.
Cloudinary powers visual experiences for over two million users and 10,000 customers, including Puma, Grubhub, and Peloton. Its AI-driven features, such as content-aware cropping, auto-tagging, and moderation, enhance discoverability and compliance while reducing operational overhead. Customers like Stylight have reported adding new stores with tens of thousands of products in under two hours, boosting conversion rates by up to 2.2%.
Cloudinary’s launch aligns with the growing adoption of AI-driven solutions in AWS Marketplace, alongside offerings from Saviynt, Asana, and Adastra. Its focus on generative AI and MCP integration positions it as a leader in media management, though competitors like Kaltura and Confluent are also leveraging the platform for specialized AI solutions.
Cloudinary’s availability in AWS Marketplace reinforces its role as an industry standard for delivering transformative visual experiences, enabling brands to accelerate time-to-market, enhance productivity, and boost conversions through AI-powered automation.
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at a global scale. More than two million users and 10,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions.
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