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The convergence of AI and sales technology is defining a new category for driving predictable revenue. In the inaugural 2025 Gartner Magic Quadrant for Revenue Action Orchestration, Clari has been positioned as a Leader and Salesloft as a Visionary. This recognition validates the strategic direction of the recently merged entity, Clari + Salesloft, which aims to unify data, workflows, and AI to replace fragmented sales tools and foster a data-driven sales culture that boosts productivity and conversion rates.
Gartner's first Magic Quadrant for Revenue Action Orchestration is published.
Clari is recognized as a Leader; Salesloft is named a Visionary.
The category unites sales engagement, revenue intelligence, and sales force automation.
The recognition follows the strategic merger of Clari and Salesloft.
The combined platform uses AI to provide a shared, trusted view of revenue operations.
Customers cite improvements in forecasting, seller productivity, and pipeline management.
Gartner's new Revenue Action Orchestration (RAO) category signifies a market shift toward integrated, AI-driven platforms. It moves beyond siloed point solutions by combining capabilities across sales engagement, revenue intelligence, and sales force automation into a cohesive system. This approach is designed to orchestrate the entire revenue process, providing actionable insights that increase seller activity, improve win rates, and accelerate revenue growth per representative.
As a recognized Leader, Clari's position is built on its AI-powered data foundation and revenue workflows. The platform is noted for delivering measurable business outcomes, such as significant ROI, doubled win rates, and higher cross-sell conversions. Clari's strength lies in creating a trusted, unified view of revenue data that enables accurate forecasting and identifies critical actions, turning every seller into an effective manager of their own territory.
Salesloft's designation as a Visionary highlights its impact on seller productivity and buyer engagement. Its platform automates personalized outreach at scale and captures crucial buyer interaction signals. By turning these signals into clear, prioritized next steps, it helps sellers shorten sales cycles and improve response rates. These engagement capabilities are a core complement to Clari's analytical strength within the merged company's unified roadmap.
The Gartner recognition arrives shortly after the merger of the two companies, creating what they describe as the largest Revenue AI company in the category. The combined entity leverages the most extensive dataset in the space, powering trillions in predictable revenue for global customers. The strategic integration aims to deliver the most advanced Revenue AI solution, merging Clari's forecasting and intelligence with Salesloft's engagement and execution capabilities.
“AI and data are converging to give every seller superpowers, turning every rep into the CRO of their own territory,” said Steve Cox, CEO of Clari + Salesloft. “Our mission is to give every seller and every leader a shared, trusted view of what’s happening with actionable insights, so revenue becomes truly predictable. This is how revenue AI agents move from novelty to real impact.”
The dual recognition in Gartner's first Magic Quadrant for this category underscores the market's move toward consolidation and intelligent automation in sales tech. For revenue teams, it signals the rising importance of platforms that can not only analyze data but also orchestrate the precise actions needed to close deals and drive predictable growth.
About Clari + Salesloft
Together, Clari and Salesloft create a category-transforming AI company for revenue, building the foundation for a Predictive Revenue System — a system that guides revenue teams to accelerate growth. The company combines the broadest dataset, capturing both structured and unstructured signals. End-to-end revenue orchestration capabilities unlock new levels of AI-driven productivity and predictability. Thousands of the world’s most successful companies — including Adobe, IBM, 3M, and Zoom — trust Clari and Salesloft to drive predictable revenue growth.
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