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CI&T, a global AI tech acceleration partner, announced the appointments of Melissa Smith Machado as Chief Strategy Officer and Alex Cross as Chief Technology Officer for EMEA on October 1, 2025. These hires will integrate business strategy with technology via CI&T’s GenAI platform, CI&T FLOW, to accelerate time-to-value for clients.
Melissa Smith Machado, with 17 years advising global brands on customer strategy and omnichannel innovation, will refine CI&T’s value proposition, develop go-to-market strategies, and build capabilities for business impact. Alex Cross, with experience at IBM and Endava, will expand technology, data, and AI expertise, including AWS partnerships and CI&T FLOW integration.
"Melissa and Alex bring together customer insight and technology," said Nick Curran, Chief Growth Officer at CI&T. "Their expertise will help us respond with clarity and speed." Solange Sobral, EVP & Partner, added, “Their work will extend CI&T FLOW’s 50% efficiency gains, scaling innovation responsibly.”
The appointments support CI&T’s mission to embed digital maturity, connecting strategy with execution for AI-driven outcomes. With CI&T FLOW demonstrating nearly 50% efficiency gains, the new leaders will ensure clients achieve scalable, impactful results.
CI&T’s EMEA expansion positions it to lead digital acceleration, empowering clients with GenAI and integrated models for sustained growth.
CI&T is an AI and tech acceleration partner. We help businesses navigate the complex, changing European technological landscape to unlock real, measurable impact with digital-first solutions. CI&T brings a 30-year track record of helping clients deliver accelerated impact through tech-integrated business solutions, with deep expertise across AI, strategy, customer experience, software development, cloud services, data and more. As one of the world's first digital native companies, innovation is in our DNA, helping us empower clients to win by embedding digital maturity into the heart of their operations. With over 7,600 employees across 10 countries, we combine the expertise of a global business with an entrepreneurial mindset to drive transformation at scale and turn strategy into action.
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