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Circles, a global telco technology company, has partnered with OpenAI to develop Southeast Asia’s first fully AI-native telco platform, announced on August 22, 2025. This collaboration aims to transform the telecommunications industry by leveraging AI to enhance customer experiences and operational efficiencies worldwide.
Circles and OpenAI unveil SEA’s first AI-native telco platform.
Launch begins in Singapore, powering Circles.Life’s app.
Platform enhances customer experience, retention, and profitability.
Integrates OpenAI’s advanced models for text, voice, and vision.
Circles gains access to OpenAI’s early-stage research programs.
Aims to redefine telco services with personalized, agentic AI.
Circles and OpenAI are redefining telecommunications with a fully AI-native SaaS platform, set to launch first in Singapore via Circles.Life’s app. This platform addresses global telco challenges, including declining customer satisfaction and profitability, by integrating OpenAI’s industry-leading AI models. “At Circles, our mission is to continuously push the boundaries of what a telco experience should be and bring innovation from Singapore to the world,” said Awais Mailk, Global Chief Growth Officer of Circles. The collaboration will expand to Circles’ global telco partners, including KDDI, Etisalat, AT&T, and Telkomsel.
The AI-native platform will power a groundbreaking agentic AI app, delivering personalized experiences across connectivity, shopping, travel, gaming, and wellness. By leveraging OpenAI’s expertise in text, voice, image, and vision AI, Circles aims to meet rising consumer demands for responsiveness and personalization. “We’re excited to integrate OpenAI’s cutting-edge AI research with our proprietary data intelligence engine to reimagine digital connectivity from ground up,” said Gaurav Tandon, VP of Product & AI Innovation of Circles. This approach ensures tailored, context-aware services that enhance user engagement.
The partnership grants Circles access to OpenAI’s early-stage models and research, positioning it at the forefront of telco innovation. The platform drives efficiencies in research, operations, customer support, and CRM, enabling operators to achieve unprecedented productivity and profitability. “Circles has consistently demonstrated leadership in digital transformation within the telco industry,” said Oliver Jay, Managing Director for International at OpenAI. “We look forward to working with Circles to raise the bar for customer experience and drive operator efficiency globally.”
With partnerships spanning 14 countries and backing from investors like Peak XV Partners and Warburg Pincus, Circles is poised to scale its AI-native platform globally. The initial launch in Singapore sets the stage for rapid expansion, leveraging the country’s advanced digital infrastructure. This collaboration positions Circles to redefine telco services, creating a new standard for AI-driven, consumer-centric telecommunications worldwide.
Circles and OpenAI’s collaboration marks a transformative step for the telco industry, blending cutting-edge AI with deep consumer insights to deliver innovative, scalable solutions. This partnership sets a new benchmark for digital connectivity and operational excellence in telecommunications.
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across 14 countries and 6 continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
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