CallRevu, the leading communication intelligence platform for automotive retail, has launched its Partner Code of Ethics—a formal framework that establishes binding standards for every partner in the areas of artificial intelligence, data stewardship, and customer protection. This initiative builds directly on CallRevu’s Center of Excellence (COE) framework and its recently introduced AI Responsibility commitments, reinforcing the company’s belief that the most trusted technology ecosystem is the most ethical one.
As AI becomes integral to dealership operations, CallRevu emphasizes that ethical standards are foundational rather than optional. By enforcing these requirements across its technology-agnostic ecosystem, CallRevu ensures partners align with the same level of responsibility the company upholds internally.
The Code establishes clear, enforceable expectations across key areas:
Partners must provide full disclosure on how AI is implemented in their solutions, including details on automated decision-making, model training processes, and human oversight mechanisms.
Partners are required to demonstrate responsible practices for collecting, storing, using, and sharing dealer and consumer data, with strict prohibitions on repurposing data beyond the agreed scope.
Partners must match CallRevu’s standards for safeguarding personally identifiable information (PII) and complying with relevant privacy regulations to protect customer relationships and trust.
Partners must accept shared liability within the technology stack and take proactive ownership of their contributions to data security and ethical practices.
"We think about liability as a service," said Ben Chodor, CEO at CallRevu. "When our partners touch dealer data, customer conversations, or AI-powered workflows, they are operating inside a trust relationship that belongs to the dealer and ultimately to the customer. The Partner Code of Ethics makes it unambiguous: if you partner with us, you protect our customers with the same care we do. That is not negotiable."
"Our AI Responsibility page was a statement of our own principles," Chodor added. "The Partner Code of Ethics is how we hold everyone in our orbit to those same principles. Being tech agnostic means we can partner with the best, and the best today means the most responsible."
For the more than 6,000 dealerships using CallRevu, the Partner Code translates to increased confidence in the tools and integrations operating within their ecosystem. Dealers benefit from a vetted network of solutions that prioritize ethical AI use, responsible data handling, and customer-centric protection.
The Partner Code of Ethics is effective immediately and applies to all current and future partners. To learn more about CallRevu’s AI Responsibility commitments and the Partner Code of Ethics, visit callrevu.com/ai-responsibility.
About CallRevu
CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management—fueled by AI-powered analytics that turn every customer interaction into actionable intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.
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