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C5i Bolsters Strategic Advisory Board with AI and BFSI Expertise


C5i Bolsters Strategic Advisory Board with AI and BFSI Expertise
  • by: PR Newswire
  • |
  • July 23, 2025

C5i, a leading AI and analytics company, has strengthened its Strategic Advisory Board (SAB) by appointing Liat Ben-Zur, an AI and digital transformation strategist, and Anshu Sharma Raja, a veteran in banking and financial services (BFSI) transformation. These additions align with C5i’s focus on driving high-impact, verticalized AI solutions and enhancing its global market presence, particularly in technology and financial services sectors.

Quick Intel

  • C5i appoints Liat Ben-Zur and Anshu Sharma Raja to its Strategic Advisory Board.
  • Liat Ben-Zur brings expertise in scaling AI platforms across multiple industries.
  • Anshu Sharma Raja enhances C5i’s BFSI focus with 25+ years of leadership.
  • Appointments support C5i’s growth in verticalized AI and market differentiation.
  • Ben-Zur’s experience includes launching GPT-4 via Bing and IoT at Qualcomm.
  • Raja’s expertise strengthens C5i’s BFSI strategy in Asia Pacific and Middle East.

Liat Ben-Zur: Pioneering AI and Digital Transformation

Liat Ben-Zur, CEO of LBZ Advisory, joins C5i’s SAB with a proven track record in scaling disruptive technology platforms. Her notable achievements include launching the world’s first commercial GPT-4 application via Bing, building Qualcomm’s IoT ecosystem, and driving digital health innovation at Philips with over 30 connected products. As Liat Ben-Zur commented, “I’m excited to support C5i integrate human expertise with advanced AI technology.” Her cross-sector expertise in technology, healthcare, and consumer industries, combined with her boardroom experience at Talkspace, Compass Group PLC, and Splashtop, will guide C5i in developing next-generation AI solutions for global clients.

Anshu Sharma Raja: Driving BFSI Innovation

Anshu Sharma Raja brings over 25 years of leadership in banking and financial services transformation to C5i’s SAB. Having served as CIO and CTO/COO at Standard Chartered Bank, she has led digital banking strategies and core modernization across more than 30 markets. Her experience includes launching cloud-based digital banks and implementing AI and data platforms for institutions like AIG and Goldman Sachs. “I’m thrilled to join C5i’s Strategic Advisory Board at a time when the banking and financial services sector is being reshaped by AI and data-led intelligence,” Raja stated. Her deep understanding of Asia Pacific and Middle East market dynamics and regulatory frameworks strengthens C5i’s BFSI offerings, particularly in the Middle East growth pod.

Strategic Alignment for Growth

The appointments of Ben-Zur and Raja align with C5i’s strategic priorities of advancing verticalized AI playbooks and delivering high-impact solutions. Ashwin Mittal, Executive Chairman of C5i, noted, “Liat and Anshu bring complementary strengths—visionary technology leadership and deep operational expertise—that align perfectly with our strategic priorities.” Their combined expertise will enhance C5i’s ability to deliver scalable, regulation-ready AI solutions, amplify client business impact, and expand its market positioning in key regions and industries.

C5i’s expanded Strategic Advisory Board positions the company to accelerate its growth and innovation in AI and analytics. By leveraging Ben-Zur’s cross-sector AI expertise and Raja’s BFSI leadership, C5i is well-equipped to drive transformative outcomes for clients, reinforcing its role as a global leader in AI-driven digital transformation.

 

About C5i

C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence to global corporations. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and services tailored for various horizontal and industry-specific use cases. At the core, C5i's focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making. 

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