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Broot.ai, an India-based AI-powered contact management and enrichment platform for B2B sales, marketing, and event professionals, has selected Vonage APIs to transform sales and marketing engagement worldwide.
For teams running fast-paced campaigns on CRM platforms, speed and context are essential. By integrating Vonage Voice API, Broot.ai now allows users to initiate calls directly within the platform immediately after identifying a prospect. This capability enables instant follow-ups with registered event attendees and qualified sales opportunities, significantly improving engagement speed and conversion potential.
The Vonage integration brings real-time, in-app calling directly into the Broot.ai platform. Users can set up new local business numbers in the United States, European, and Asia Pacific markets with ease. This local presence helps enterprises build trust and achieve better response rates when connecting with prospects and customers globally.
With centralised call data and performance metrics, Broot.ai users gain clear visibility into team activities and campaign results, enabling faster, data-driven decision making.
“Broot.ai’s mission is to remove obstacles for sales and marketing teams so they can focus on building real connections,” said Mithun Waghela, Founder and Chief Product Officer, Broot.ai. “Vonage APIs allow us to deliver seamless, in-app calling and instant number provisioning, transforming the way our users engage with their customers and prospects.”
“Vonage is committed to helping software innovators, like Broot.ai, create intelligent, scalable solutions for the modern enterprise - accelerating digital transformation through advanced programmable communications capabilities,” said Christophe Van de Weyer, President and Head of Business Unit API, Vonage. “By bringing real-time voice and easy number management directly into CRM workflows, Vonage is enabling enterprises to connect with customers faster and more effectively around the world.”
The partnership between Broot.ai and Vonage delivers a powerful combination of AI-driven contact intelligence and programmable communications, helping sales and marketing teams engage more efficiently while maintaining a professional local presence across international markets.
About Vonage
Vonage, a part of Ericsson, creates technology that empowers enterprises and equips developers to lead in the next era of digital transformation. Its AI-powered platforms and tools enable new value creation and innovative customer experiences across mobile networks and the cloud. The company's technology portfolio includes Network APIs, CPaaS, CCaaS, and UCaaS solutions. Trusted by enterprises across industries and embraced by developers around the world, Vonage is committed to reimagining every digital interaction. Vonage is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC) and operates within Ericsson Group Business Area Global Communications Platform (BGCP).
About Broot.ai
Broot.ai provides innovative AI solutions that empower sales and marketing professionals in global enterprises by delivering actionable data insights to drive business growth. The platform helps organizations capture, organize, and enrich business contacts from networking events, digital channels, and existing databases into a unified system. With integrated communication capabilities such as VoIP calling, Broot AI enables teams to engage contacts more efficiently and strengthen professional relationships.
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