Commerce.com, the open commerce ecosystem built to help merchants win as AI reshapes how customers discover and buy, today announced that Brompton, the British foldable bicycle manufacturer, has launched its new Brompton Partner Portal on BigCommerce B2B Edition.
The portal gives Brompton's global network of independent retailers a modern ordering experience and runs on same BigCommerce instance and product catalog that powers company's direct-to-consumer business.
Brompton first launched its composable direct-to-consumer site on BigCommerce in 2024. New partner portal extends foundation to wholesale side, which accounts for roughly 75% of total sales across over 1,000 retail partners worldwide.
Brompton's previous wholesale system was created more than decade ago and designed around highly configurable bicycles. As range expanded to include electric, titanium and large-wheel bikes, breadth of products, options and content available to partners grew significantly.
New Partner Portal provides richer product experience, with clearer imagery, improved product information and curated catalogues that make it easier for partners to understand and access full Brompton range, while also providing more scalable foundation for future growth. Over time, Brompton plans to increase range of tools it provides to support partners' businesses.
Where Brompton's original DTC project took about year to reach first market, internal project team built and launched partner portal in four months, leveraging BigCommerce platform knowledge from B2C site. AI tools helped accelerate delivery, but real success came from having engaged people across business working towards shared goal.
Market-by-market rollout: Partner Portal is live in Germany and Austria, with remaining European markets and UK to follow this month. Additional localization work for US, Japan, China and Singapore is underway, with full rollout targeted for completion ahead of spring.
For years, manufacturers put digital investment into direct-to-consumer while dealers made do with ordering tools no shopper would tolerate. That gap is common across manufacturing, but closing fast. Brompton deserves credit for recognizing need to serve consumers and partners from one platform, one catalog and one team.
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