BRAHMA AI and Hakuhodo Technologies have announced a strategic partnership aimed at developing, commercializing, and deploying high-fidelity digital humans at enterprise scale across Japan and the Asia-Pacific (APAC) region. The collaboration is formalized through a Memorandum of Understanding (MOU), combining BRAHMA AI’s advanced AI-driven digital human technology with Hakuhodo DY Group’s creative expertise and extensive client network.
The partnership focuses on accelerating the adoption of AI-powered digital humans, referred to as ATMANs, across industries including media, retail, entertainment, and enterprise communications. By integrating AI innovation with creative storytelling and market deployment capabilities, the initiative aims to establish new formats for branded content and immersive customer engagement.
The collaboration establishes a joint framework to develop advanced AI-powered digital human technologies, including interactive models designed for enterprise applications. The partners aim to deliver culturally adaptive, high-fidelity digital humans tailored specifically for regional markets in Japan and APAC.
The initiative also includes commercialization of ATMANs for enterprise clients, enabling new opportunities in branded storytelling, immersive experiences, and next-generation customer engagement platforms.
The partnership builds on earlier joint work, including the creation of a digital likeness of Hibari Misora using proprietary AI models. The ATMAN digital performer was trained on historical footage and audio and featured in a BS Nippon TV special titled “Hibari Misora brought back in the Reiwa Era,” broadcast on January 7–8, 2026.
The project demonstrated the creative and commercial potential of high-fidelity digital humans in modern media environments and served as a foundation for the expanded collaboration.
Through this partnership, both organizations aim to accelerate enterprise adoption of digital human technologies and establish a new category of AI-driven communication.
The collaboration is also focused on delivering scalable, culturally nuanced digital humans, unlocking commercial opportunities across multiple sectors, and integrating digital human technology into enterprise workflows. The partners also plan to develop new visual formats and co-commercialization models for content-driven business applications.
BRAHMA AI will provide core AI technology, including its digital human systems and development capabilities. The company will lead innovation in high-fidelity digital human creation and support enterprise-scale deployment.
Hakuhodo Technologies will lead client integration, creative direction, and market deployment, while providing access to enterprise customers across Japan and APAC. It will also contribute creative strategy, production expertise, and localization capabilities.
Prabhu Narasimhan, CEO, BRAHMA AI:
"Digital humans, ATMANs represent a fundamental shift in how brands and audiences connect. Our partnership with Hakuhodo enables us to deliver culturally nuanced, high-fidelity digital humans, ATMANs, at enterprise scale across APAC."
Jo Plaete, CTO, BRAHMA AI:
"By combining Hakuhodo DY Group's creative heritage with BRAHMA AI's technological innovation, we are establishing a new category of communication. This partnership empowers brands to explore entirely new methods of expression through digital humans."
Ken Matsuzaki, Creative Technologist, Hakuhodo Technologies:
"BRAHMA AI's exceptional digital human technology has played a pivotal role in advancing our creative initiatives. By integrating this innovation with our expertise, we look forward to strengthening our collaboration and delivering greater value to clients across Japan and APAC."
The partnership will expand joint initiatives across Japan and the broader APAC region, focusing on new creative applications, deeper enterprise integration of digital humans, and co-development of scalable business models. Both companies aim to establish digital humans as a new standard in AI-driven communication and content experiences.
The collaboration between BRAHMA AI and Hakuhodo Technologies signals a significant step toward mainstream enterprise adoption of AI-powered digital humans. By combining advanced AI systems with strong creative and market expertise, the partnership aims to shape a new category of immersive, scalable digital communication across APAC.
BRAHMA AI is an enterprise AI content platform enabling organisations to create, manage and distribute AI-driven media through BRAHMA AI Studio and BRAHMA AI Core, guided by its Mind² foundation and delivering industry-leading fidelity, trust and governance. BRAHMA AI is founded on technology which has won eight Academy Awards for Best Visual Effects, including for Interstellar, Tenet and Dune Parts One and Two. Its goal is to bring Hollywood-grade AI content to enterprise, setting the standard for quality, fidelity and trust.
A technology strategy company that plans and develops various technology strategies, including full-funnel marketing, the consumer interface market, media, and creative domains. Established in April 2022 for the purpose of consolidating the development structure of the Hakuhodo DY Group, and strengthening and evolving that structure.
