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Bluehost Leverages Oracle Cloud to Boost SMB Performance


Bluehost Leverages Oracle Cloud to Boost SMB Performance
  • by: Source Logo
  • |
  • November 6, 2025

Bluehost Group is empowering millions of small businesses and entrepreneurs with enterprise-level infrastructure through its strategic adoption of Oracle Cloud Infrastructure (OCI). This migration is already delivering significant performance and scalability enhancements, while also expanding the cloud and AI capabilities available to Independent Software Vendors (ISVs) and Managed Service Providers (MSPs) building next-generation applications.

Quick Intel

  • Bluehost's move to OCI is delivering 4-5X improvements in median website response times for customers.

  • The migration brings enterprise-grade scalability, reliability, and security to small businesses at an affordable cost.

  • Nearly one million customers have already been migrated, with full completion projected for 2026.

  • The partnership lays the foundation for future AI integration, including intelligent site optimization and predictive analytics.

  • Businesses benefit from faster page loads, stronger uptime, and a reduced carbon footprint.

  • OCI's global footprint allows Bluehost to enter new markets faster, improving service for over 5 million customers.

Unlocking Enterprise-Grade Performance for SMBs
The collaboration between Bluehost and Oracle is centered on eliminating the traditional trade-offs for small businesses. By leveraging OCI, Bluehost can provide high-performance cloud capabilities that were previously cost-prohibitive for this market segment. The tangible results include ultra-low latency, a significant reduction in cost-per-customer, and a reliable infrastructure that guarantees 99.99% uptime to support growing online ventures.

A Foundation for an AI-Driven Future
This infrastructure modernization is more than an upgrade; it is a strategic move to prepare for the next wave of digital innovation. The migration to OCI provides the necessary foundation for Bluehost to deeply integrate AI across its SaaS platform. This will enable advanced capabilities like personalized digital experiences and predictive analytics, giving small businesses the tools to compete effectively. Dedicated engineering teams from both companies are collaborating to optimize workloads and co-develop performance analytics tailored for SMBs.

The transition to Oracle Cloud Infrastructure represents a fundamental shift in the digital tools available to small and medium-sized businesses. By providing enterprise-level power with simplicity and affordability, Bluehost is ensuring that entrepreneurs and creators have the technological foundation not just to compete, but to win in the modern digital economy.

About Bluehost Group

Bluehost serves over 5 million entrepreneurs and small businesses globally to easily start, market and grow their business. Beloved by businesses, WordPress site owners, app creators and beyond, Bluehost's AI-Forward platform radically simplifies and accelerates naming, branded emailing, site building, getting discovered on Search Engines and LLMs, and selling products or services, making it all possible in minutes. With dedication to small business prosperity, Bluehost uniquely combines simplicity and affordability with enterprise-grade infrastructure required to ensure the level of speed, reliability and security that every consumer today demands and is necessary for optimal traffic and conversion.

About Newfold Digital

Newfold Digital is a leading web and commerce technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, Crazy Domains, HostGator, Network solutions, Register.comWeb.com, Yoast, YITH, and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs.

  • Cloud ComputingDigital TransformationAI
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