Bluehost, a global leader in web and commerce hosting, has appointed Salim Ali as Chief Marketing Officer (CMO) and Wesley Pua as Chief Financial Officer (CFO), effective immediately. These appointments reinforce Bluehost's commitment to evolving into the AI-powered SaaS platform of choice for small and medium-sized businesses (SMBs), enhancing its product offerings and go-to-market strategy under CEO Sachin Puri’s leadership.
Salim Ali appointed CMO; brings 25 years of experience scaling AI, SaaS, and WordPress brands.
Wesley Pua appointed CFO; seasoned finance leader with experience at Udemy and Fabric.
Leadership hires follow CEO Sachin Puri’s vision to accelerate SMB digital success.
Bluehost evolving into an AI-powered, commerce-ready, and scalable SaaS platform.
Focus on content, commerce, discovery, and delivering seamless, secure customer experiences.
Bluehost trusted by more than 5 million WordPress users worldwide.
Salim Ali, former CMO at Gupshup AI and WordPress VIP, will oversee global marketing strategy to fuel growth, expansion, and brand evolution. Ali stated, “Bluehost is an iconic brand powering millions of SMBs. I’m excited to lead the brand’s next evolution, expand our AI-powered offerings, and drive customer growth at scale.”
Wesley Pua brings over two decades of high-scale eCommerce and SaaS financial leadership, including taking Udemy public. As CFO, he will enhance financial discipline and enable strategic growth supporting the SMB market. Pua said, “Bluehost is at a pivotal moment... I look forward to building on the company's strong foundation with disciplined growth, operational rigor, and strategic investment.”
Under CEO Sachin Puri, Bluehost is accelerating its transition to a modern AI-powered SaaS platform that supports SMBs with frictionless, enterprise-grade solutions designed for commerce, content creation, and discovery. The platform aims to empower customers to build faster, sell smarter, and grow confidently in an increasingly digital economy.
Founded in 2003, Bluehost specializes in web hosting and WordPress solutions, trusted by millions for easy, scalable site building and management. The company offers a comprehensive suite of tools and guidance designed for SMBs, developers, and entrepreneurs. Bluehost is part of the Newfold Digital family, serving nearly 7 million customers globally.
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