Bloomerang, a prominent platform for fundraising, donor, and volunteer management, has announced the launch of Penny, an AI fundraising strategist now available in beta. Unlike general-purpose AI models, Penny is specifically engineered using data from thousands of successful nonprofit consulting engagements. Integrated directly into the Bloomerang Giving Platform, the tool combines historical donor data with proven methodology to offer organizations precise, actionable advice designed to increase revenue and improve donor retention.
Expert-Driven AI: Penny is trained on real-world nonprofit consulting playbooks rather than generic datasets to ensure strategic accuracy.
Real-Time Analytics: The tool analyzes giving history, engagement metrics, and campaign performance to surface immediate donor opportunities.
Natural Language Processing: Fundraisers can query their data using plain English to prepare board reports or identify lapsed donors.
Proven Performance: Organizations following these methodologies have seen up to 47% cumulative revenue growth and superior retention rates.
Case Study Success: The Joe Nuxhall Miracle League Fields utilized Penny to exceed a $1 million matching gift goal, ultimately raising $2.25 million.
Integrated Action: Users can launch segments, assign follow-up tasks, and generate content drafts without leaving the platform interface.
The introduction of Penny seeks to solve the "data overwhelm" often faced by small to mid-sized nonprofit organizations. By functioning as a built-in consultant, the AI identifies specific risks—such as donor lapsing—and opportunities for gift upgrades in real time. Rather than just providing raw numbers, Penny offers step-by-step guidance on communication segmentation and outreach strategies, shaped by Bloomerang’s internal expertise in the nonprofit sector.
This "strategist-in-the-app" approach allows lean teams to operate with the precision of a much larger fundraising department. By connecting insights directly to practical execution tools, such as smart automation for first-draft content and workflow processing, Penny reduces the administrative burden on fundraisers. This enables staff to spend less time on manual data sorting and more time building meaningful, personalized relationships with their supporters.
The launch represents a significant milestone in Bloomerang’s efforts to democratize high-level fundraising consultancy. By embedding years of hands-on expertise into the software’s architecture, the platform provides every user with a "trusted partner" to help navigate complex campaigns. This is particularly effective during time-sensitive initiatives where identifying high-potential donors quickly can be the difference between meeting or missing a funding goal.
"For the first time, every nonprofit can benefit from the proven playbooks and methodology we've developed through years of hands-on consulting with thousands of organizations," said Dennis Fois, Chief Executive Officer at Bloomerang. "We've seen teams achieve up to 47% cumulative revenue growth and donor retention rates two-and-half times the industry average by focusing on the right actions. Penny brings that expertise into the Giving Platform, giving every organization a trusted partner to help them decide what matters and act with confidence."
"Nonprofits thrive when they can clearly understand their supporters and engage them in meaningful ways," said Tommy Vacek, Chief Technology Officer at Bloomerang. "Penny brings an organization's unique donor data into focus by connecting insights with practical guidance. Fundraisers can ask direct questions about donor activity and receive recommendations informed by Bloomerang's nonprofit expertise, making it easier to plan personalized outreach and deepen relationships with donors."
Bloomerang is the Giving Platform built for purpose, trusted by more than 24,000 nonprofits to raise more funds, retain more supporters, and create lasting change. By unifying fundraising, CRM, and volunteer management in one easy-to-use platform, Bloomerang gives organizations a complete view of every supporter and the tools to build stronger relationships. Backed by expert support and a team passionate about nonprofit success, Bloomerang is more than software—it's a growth partner for missions that matter.
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