.jpg)
In an increasingly fragmented digital advertising landscape, achieving a unified view of campaign performance is a paramount challenge for brands and agencies. Basis Technologies has been recognized by Frost & Sullivan for directly addressing this issue, receiving the 2025 Customer Value Leadership award for the global demand-side platform (DSP) industry.
Basis Technologies has been named the 2025 Customer Value Leader in the global DSP industry by Frost & Sullivan.
The award recognizes Basis for solving media fragmentation and operational chaos for advertisers.
Basis's platform unifies the entire media campaign lifecycle into a single, cohesive interface.
It automates planning, operations, and optimization across programmatic, search, and social channels.
The AI-powered platform provides intelligent performance optimization and ensures data ownership for brands.
This approach empowers marketers to manage cross-channel campaigns more efficiently and effectively.
The global DSP industry is characterized by accelerating fragmentation, requiring advertisers to engage consumers across connected TV, digital-out-of-home, streaming audio, and social media. This proliferation often creates operational silos and disjointed workflows. Frost & Sullivan's analysis highlighted that it is no longer sufficient for a DSP to excel in a single channel, noting the demand for a single interface to orchestrate cross-channel campaigns harmoniously. Basis's advertising automation platform is designed to meet this exact need.
Frost & Sullivan's report detailed several key areas where Basis delivers significant value. The platform unifies the entire media journey, centralizing stages from planning and execution to analytics in one environment. It drives intelligent performance by analyzing over 30 targeting parameters every six hours to create client-specific optimization models. Furthermore, Basis fosters enduring partnerships by empowering brands to own their technology stack and historical media data, safeguarding campaign insights even during agency transitions. Alaa Saayed, VP of research at Frost & Sullivan, stated, “Basis is redefining what performance and partnership mean in programmatic advertising—simplifying and automating the media journey, embedding powerful AI intelligence and empowering transparency."
The core of Basis's mission is to leverage automation not to replace people, but to empower them to work more effectively on complex tasks. By providing an integrated suite of modular applications, the platform streamlines repetitive processes and closes system gaps across programmatic, publisher-direct, search, and social channels. Grace Briscoe, EVP of client development at Basis, said, “Basis’ mission to drive advertising automation unlocks creativity, efficiency and ultimately profitability for our customers."
This recognition from a globally renowned research firm validates the critical need for unified advertising automation. As the digital ecosystem grows more complex, solutions that consolidate workflows, embed AI-driven intelligence, and guarantee data transparency are becoming essential for marketers aiming to achieve efficiency and drive sustainable growth.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.