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Backstory Included in Independent Evaluation of Revenue Orchestration


Backstory Included in Independent Evaluation of Revenue Orchestration
  • by: Business Wire
  • |
  • September 30, 2026

Backstory, the Revenue Answers Platform for sales teams formerly known as People.ai, today announced it has been included in The Forrester Wave: Revenue Orchestration Platforms For B2B, Q3 2026. Company positions its Revenue Answers Platform as the context layer for revenue teams and the AI agents working alongside them.

Revenue teams are handing more of their work to AI agents, and those agents are only as good as the context behind them.

Quick Intel

  • Backstory included in The Forrester Wave: Revenue Orchestration Platforms For B2B, Q3 2026 report dated September 24, 2026.
  • Formerly People.ai, positions Revenue Answers Platform as expert knowledge layer for enterprise revenue teams.
  • Platform provides deal intelligence, pipeline health, deal risk monitoring, forecasting and automated activity capture.
  • Delivers answers directly within AI tools and CRM interfaces with same context for humans and AI agents via MCP and APIs.
  • CEO cites more than a decade building proprietary context from billions of sales interactions.
  • Full report available to Forrester clients at forrester.com.

Revenue Answers Platform as Context Layer for AI Agents

Revenue teams are handing more of their work to AI agents, and those agents are only as good as the context behind them. Backstory serves as the expert knowledge layer for enterprise revenue teams, providing the proprietary context generic AI models cannot.

The Backstory Revenue Answers Platform delivers AI-powered deal intelligence, pipeline health and deal risk monitoring, forecasting, and automated activity capture directly within the AI tools and CRM interfaces teams already rely on. AI agents can query the same context through MCP and APIs, so the answers a CRO sees and the answers an agent acts on come from the same source.

A general-purpose model is a smart intern; it will go find a lot of information, but it doesn't know how your company does deals, who really has influence in an account, or whether a deal is real.

Inclusion Reflects Decade of Building Proprietary Context

Backstory believes inclusion reflects more than a decade of work building that context, and making it available wherever it's needed, to the people running the business and to the agents working alongside them. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change.

 

About Backstory

Backstory is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue.

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