Backstory (formerly People.ai), the leading AI answers platform for revenue leaders, today announced the appointment of Mackenzie Smith as Senior Vice President of Customer Value. Smith will lead Backstory's customer success strategy, overseeing value attainment, insights and support to ensure enterprise customers achieve measurable business outcomes from the platform. Smith joins Backstory with deep expertise spanning customer execution, growth and cross-functional alignment at enterprise technology companies.
Mackenzie Smith appointed SVP of Customer Value at Backstory.
Previously VP and Head of Growth at ASAPP, scaling enterprise business through multiple growth stages.
Built proprietary advertising technology platforms at IPONWEB and led client engagements at Merkle.
Backstory trains AI models on billions of sales interactions over a decade.
Customers include OpenAI, NVIDIA, Red Hat, Five9, Palo Alto Networks, and TransUnion.
Platform helps revenue leaders orchestrate deals and drive revenue across industries.
Jason Ambrose, CEO of Backstory, stated: "As Backstory's enterprise customers draw us further into being an advisor, having the right leadership to translate AI capability into customer value is so critical. Customers are now asking AI to deliver value from its use, and that requires a combination of understanding the complexity of large enterprise architectures, as well as the business savvy to translate our technology to customer outcomes. Mackenzie is the leader for this next phase, having a proven track record of building the operational models and team structures that turn customer relationships into sustainable business outcomes."
Most recently, Smith served as Vice President and Head of Growth at ASAPP, where she led customer execution, value attainment, insights and support partnering across engineering, product and sales to align teams around shared customer outcomes. During her tenure, she helped scale ASAPP's enterprise business through multiple stages of growth. Before ASAPP, Smith built proprietary advertising technology platforms for clients at IPONWEB and led client engagements for digital advertising at Merkle. Throughout her career, she has worked with clients across industry sectors, bringing diverse teams together to apply technology and analytics toward measurable business value.
Mackenzie Smith, Senior Vice President of Customer Value at Backstory, commented: "What Backstory has built is genuinely differentiated in a crowded market and we have some of the most AI forward large enterprises to prove it. I've spent my career helping enterprise customers get measurable value from complex technology, and I'm excited to bring that experience to a platform where the opportunity to do that is so clear. I look forward to working closely with our customers and internal teams to make sure our answers are creating value for our customers."
As AI-powered platforms become central to enterprise revenue operations, customers require a trusted partner invested in their outcomes. Smith's appointment reflects Backstory's commitment to delivering not just answers, but business impact. Her background bridging technical teams and customer-facing functions positions her to help revenue leaders get maximum return from the Backstory platform.
About Backstory
Backstory is the leading AI answers platform for revenue leaders. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like OpenAI, NVIDIA, Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue. By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next.
