_(1)_(1)_(1).jpg)
Azure Knowledge Corporation, a market research leader since 2000, has rebranded its research arm as Mavrix. This strategic shift positions the company as a global leader in AI-powered data intelligence, delivering high-quality insights across industries.
Azure Knowledge Corporation rebrands research arm as Mavrix.
Mavrix leverages AI-driven tools for superior data quality and visualization.
Offers diverse data collection: online panels, phone interviews, and more.
Serves 300+ global clients in finance, tech, healthcare, and consumer goods.
Operates in 85+ countries with support in 40+ languages.
Focuses on long-term client partnerships for actionable insights.
The rebranding to Mavrix marks a pivotal evolution for Azure Knowledge Corporation. The new identity reflects its transformation into a modern data acquisition and intelligence firm, emphasizing AI-driven methodologies. Mavrix combines advanced technology with human expertise to deliver tailored solutions for over 300 organizations, including Fortune 500 companies, startups, and research firms across sectors like finance, technology, healthcare, and consumer goods.
Mavrix offers a wide range of data collection services, including online panels, phone-based CATI, face-to-face interviewing, qualitative services, expert networks, and custom recruitment. These methodologies are enhanced by industry-leading AI tools that ensure high-quality data and advanced visualization, enabling clients to derive actionable insights for complex, multi-country projects.
With operations spanning six continents, Mavrix provides 24/7 support and local expertise in 85+ countries and 40+ languages. "This rebrand responds to today's shifting market landscape," said Mavrix CEO Rafal Gajdamowicz. "We're positioning Mavrix as a forward-thinking leader while staying true to our core values: quality, innovation, partnership, and client-focused service." This client-centric approach drives long-term, sustainable partnerships.
Mavrix stands out by integrating cutting-edge AI tools with human expertise. "Our clients don't just receive data — they gain insights that drive real advantage," said Neil Blefeld, Managing Director of North America for Mavrix. This combination enables Mavrix to manage diverse research projects, from online surveys to immersive qualitative studies, delivering impactful results for global clients.
The rebrand is being rolled out in phases to ensure a seamless experience for stakeholders. A new website and updated visual identity will highlight Mavrix’s expanded capabilities. "Our focus is on our clients — 100% — to continue delivering excellence through advanced technologies and research methodologies," said Glen Collins, EVP – Global Commercial Group. Mavrix aims to lead the industry for the next 25 years, maintaining its legacy of excellence.
Mavrix’s rebranding underscores its commitment to innovation and client success. By leveraging AI and diverse methodologies, the company is poised to deliver transformative data intelligence in a dynamic business landscape.
Mavrix is a global data and intelligence company offering tech-enabled research solutions. Formerly part of Azure Knowledge, it blends advanced technology with human expertise to deliver quality data and insights worldwide.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.