Azira, a global consumer insights platform, announced the appointment of Dave Fall as Chief Product Officer on August 26, 2025. With over 30 years of adtech experience, Fall will lead product and engineering teams to advance AI-driven analytics and privacy-first solutions, reinforcing Azira’s commitment to empowering marketers in sectors like retail, travel, and automotive.
Fall’s extensive background includes leadership roles at Google, Clickable, and Brand Networks, where he drove a 12x revenue increase by launching a first-of-its-kind app for social creators to share in-store content. His advisory work with early-stage companies has focused on scaling platforms and commercializing technologies. At Azira, Fall will spearhead product and engineering efforts, prioritizing AI innovation and consumer privacy. “In this AI era, Azira’s stronghold in quality data and consumer protections sets us apart as a leader,” Fall said.
Azira, headquartered in Pasadena, CA, with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo, delivers actionable intelligence for marketing and operational leaders. Fall’s role will enhance Azira’s offerings in audience curation, omnichannel campaigns, and footfall attribution, targeting industries like retail, hospitality, and financial services. “Azira’s technology is only as good as the people behind it,” said Gladys Kong, CEO at Azira, emphasizing Fall’s role in strengthening their leadership.
Azira’s recent accolades include being named “Overall Data Analytics Company of the Year” by the Data Breakthrough Awards and “Best Location-Based Marketing Platform” by the Martech Breakthrough Awards. Fall’s appointment follows other executive hires, including Rob Leff as CFO and Stephanie Bunnell as SVP of Global Marketing, signaling Azira’s aggressive growth strategy. With $173M in funding, Azira competes with firms like Cint and Suzy in the $24B consumer insights market.
Fall’s leadership extends to serving on the NAI Board of Directors and as Treasurer and Vice President of SEMPO. He holds an MBA from Rutgers University and a BS in Industrial Engineering from Worcester Polytechnic Institute, equipping him to drive Azira’s product vision.
Dave Fall’s appointment as Chief Product Officer positions Azira to lead in AI-driven consumer insights, delivering trusted, privacy-first analytics to global brands. His expertise will fuel innovation and growth, solidifying Azira’s role in the evolving adtech landscape.
Azira LLC, a global consumer insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. With a profound commitment to partnership, trust and transparency, combined with decades of expertise in consumer behavioral analytics, Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services, and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, and Sydney.
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