aytm , an AI-assisted insights platform, has launched the Bridge, an AI-native insights operating system that connects a business question to an answer teams can confidently act on. The Bridge debuted in Denver Oct. 4, ahead of TMRE and Content Marketing World 2026. The launch empowers anyone with business questions to run reliable research without a research background.
Most people who need consumer insights, in marketing, product, or the C-suite, don't have a research background. At the same time, most of what an organization already knows sits scattered across endless decks, databases, and platforms. A team member asks the Bridge a question in plain language and Skipper, an AI agent that steers it, springs into action: intelligently works out what's being asked, checks the organization's own insights history for an answer grounded in real respondents, and reaches for new research only when that answer doesn't exist.
When a new study is needed, Skipper designs the study including objectives, audience, sample size and quality checks and shows pricing and timing before launch, while a person reviews every step. aytm's data-quality systems remove questionable respondents and top off the sample automatically. Once fielding closes, Skipper surfaces the recommendations behind the findings linked to the underlying data, ready to present the same day before folding the knowledge back into the organization's research history for the next question.
"Eighteen years ago, aytm set out to democratize consumer insights with a DIY solution. Revolutionary for its time, it still depended on users learning the platform and research fundamentals. The Bridge takes that further, letting far more people access insights with little to no learning curve," said Lev Mazin, aytm co-founder and CEO. "Just as importantly, the Bridge extends an insights team's practices and experience, giving brand managers, marketers, researchers and executives a shared, always-on place to collaborate confidently."
The Bridge is in early access ahead of a broader rollout. Attendees can see it running on their own data at aytm's booth 333 during TMRE. The platform brings together sample, survey authoring, data analysis, and insights delivery in one place to move teams from curiosity to understanding.
About aytm
aytm is an AI-assisted insights platform that empowers brand, marketing, and innovation teams at the world's leading enterprises to move from curiosity to understanding. The platform brings together sample, survey authoring, data analysis, and insights delivery in one place, supporting quant, qual, and hybrid research across 100 million respondents in 50+ countries.
