Augury, a decade-strong leader in Industrial AI solutions for manufacturing, has announced significant leadership appointments to scale its category leadership. The company has named Elan Greenberg as Chief Executive Officer, Brian Germain as Chief Revenue Officer, and Ori Franco as Chief Financial Officer. These appointments come during a period of strong momentum for Augury, including a $75 million funding round and recognition as a Leader in the Verdantix Green Quadrant for Industrial AI Analytics Software.
Augury appoints new executive team to scale industrial AI leadership
Elan Greenberg promoted from COO to CEO
Brian Germain joins as Chief Revenue Officer
Ori Franco appointed as Chief Financial Officer
Follows $75 million funding round and market recognition
Focus on expanding global manufacturing customer base
The leadership changes represent a strategic evolution for Augury as it scales its industrial AI solutions. Greenberg assumes the CEO role after serving as Chief Operating Officer since 2024, bringing experience from his previous roles as COO of Flock Safety and General Manager of DoorDash's Non-Restaurants platform. Co-founder Saar Yoskovitz transitions from CEO to Executive Chairman, where he will focus on product vision, strategic partnerships, and customer relationships. The new appointments bring extensive experience in scaling technology companies across AI and physical world applications.
Company leadership emphasized the strategic importance of these appointments for Augury's next growth phase. "We envision a future where every manufacturer, regardless of size, has the production intelligence layer they need to compete globally," said Yoskovitz. "We've assembled leaders who have scaled through this part of the journey before, building category-leading companies in the cross-section of AI and the physical world."
Greenberg outlined his vision for Augury's future: "Augury's mission has always centered on helping manufacturers transform how people and machines work together. Being at the forefront of industrial innovation meant learning lessons that have allowed us to build and lead the industry. Now, we are bringing this indispensable layer of production insights for every manufacturing company in the world."
Under the new leadership, Augury will accelerate growth across three core initiatives: driving Industrial AI innovations that bring additional value and scale to transform manufacturing; expanding Augury's footprint beyond the current 40 countries to partner with manufacturers globally; and serving factories of all sizes, from Fortune 500 to smaller companies. The executive team expansion also includes Chad Toles as Vice President of Global Partnerships and Alliances and Becky Brown as Vice President of Marketing, strengthening the company's go-to-market capabilities across the industrial sector.
A leading Industrial AI company, Augury helps the world's manufacturers leverage real-time production insights to drive new levels of efficiency. Combining predictive and prescriptive AI technology with industry expertise, production teams can proactively address alerts, minimize downtime, reduce asset costs, and maximize yield and capacity. Our customers achieve payback in six months or less, enabling global scale. Our mission is to transform how people and machines work together to push the boundaries of human productivity.
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