AU10TIX, a global identity verification and fraud intelligence company trusted by enterprises worldwide, today announced the appointment of Nadav Atar as Vice President of Product. In his role, Atar will work closely with the engineering, design, and go-to-market teams to advance the company's product strategy and develop solutions that help enterprises stay ahead of increasingly sophisticated identity fraud and risk. AU10TIX appoints Nadav Atar as VP Product to accelerate AI-powered innovation.
Atar's appointment comes as AU10TIX continues to expand its capabilities beyond point-in-time identity verification, applying AI, machine learning, and risk signals to help enterprises make more informed trust decisions across the customer lifecycle.
"Nadav's experience building AI-powered products, at the intersection of risk and customer experience, makes him the perfect fit for this position," said Yair Tal, CEO of AU10TIX. "As fraud grows more sophisticated, our customers need more than a point-in-time identity check. Nadav's experience building and shaping fraud prevention products at scale will be instrumental as we continue evolving our platform to address that challenge."
Atar brings 12 years of experience in payments, fraud prevention, and product strategy from PayPal, most recently as Head of Strategy for Global Fraud Prevention. In that role, he led product strategy, investment priorities, and the multi-year roadmap for PayPal's fraud prevention portfolio – advising executive leadership on organizational strategy, investment decisions, AI adoption, and risk.
"I've spent my career building products that help people transact with confidence," said Nadav Atar, AU10TIX'S Vice President of Product. "AU10TIX has a strong foundation in identity and fraud prevention, and I'm excited to help build on that expertise as we develop the next generation of intelligent risk capabilities for our customers."
About AU10TIX
AU10TIX is a global identity verification and fraud intelligence company helping businesses establish and maintain trust across the customer lifecycle. Founded in 2002, AU10TIX combines identity verification, fraud prevention and advanced risk signals to help organizations detect identity threats, reduce risk and meet evolving regulatory demands. Its technology enables fast, secure customer experiences while helping businesses respond to increasingly sophisticated fraud. AU10TIX has authenticated billions of identities and prevented over $33B in fraud.
