Ataccama, a provider of agentic data trust solutions, has appointed Andrea Eaton as its new Chief Marketing Officer. Eaton will lead the company's global go-to-market strategy, focusing on scaling adoption of its unified data trust platform as enterprises prioritize data quality to operationalize AI and meet stringent regulatory compliance standards.
Ataccama appoints Andrea Eaton, former SVP of Marketing at OutSystems, as its new CMO.
Eaton will scale go-to-market strategy for Ataccama's agentic data trust platform.
The move addresses enterprise demand for trusted data to support AI projects and compliance.
Ataccama's platform unifies data quality, observability, catalog, and lineage.
The company is expanding its customer base in financial services and insurance.
Eaton brings over 20 years of experience in scaling AI, fintech, and SaaS companies.
The appointment comes at a pivotal time as enterprises accelerate data quality initiatives to serve two critical drivers: successfully scaling AI projects and complying with evolving regulations. Ataccama's platform is designed to provide the unified data trust layer necessary to ensure data used for analytics, reporting, and AI is accurate, governed, and fit-for-purpose. “Ataccama sits at the center of one of the most significant transitions enterprises will make,” said Andrea Eaton.
Andrea Eaton brings extensive experience in transforming and scaling go-to-market strategies for high-growth technology companies. Her most recent role was Senior Vice President of Marketing at low-code platform OutSystems, where she advanced AI-driven positioning and launched new solutions. Her background also includes C-level roles at Bluefin Payment Systems and DadeSystems, providing her with deep expertise in fintech and regulated industries.
Ataccama is experiencing growing demand, particularly within financial services and insurance, sectors with acute needs for data governance and accuracy. Eaton's mandate is to scale the company's market presence and accelerate platform adoption by articulating the value of a trusted data foundation. Mike McKee, CEO of Ataccama, stated that Eaton's experience will help meet customer demand as they modernize data estates for AI.
Ataccama's platform has been recognized as a Leader in Gartner's Magic Quadrant for Augmented Data Quality and Data and Analytics Governance. The addition of a seasoned CMO is seen as a step to build on this momentum. Scott McKenzie of Bain Capital Tech Opportunities, an investor, noted that Ataccama is in a crucial emerging market, as enterprises recognize AI can only scale on trusted data.
The appointment of Andrea Eaton as CMO underscores Ataccama's strategic focus on capturing the growing market for enterprise data trust solutions. By bringing in a marketing leader with a strong track record in category creation and scaling SaaS businesses, Ataccama is positioning itself to more effectively communicate its critical role in the AI and compliance landscape. This leadership addition is key to translating the technical necessity of data quality into a compelling business imperative for global enterprises.
About Ataccama
Ataccama is the agentic data trust company. Organizations worldwide rely on Ataccama ONE, the agentic data trust platform, to ensure data is accurate, accessible, and trusted for every decision and system. Powered by the ONE AI Agent, Ataccama ONE brings autonomy to data quality and governance, continuously monitoring, improving, and explaining the reliability of data across complex enterprise and multi-agent environments. At the core of the platform is Ataccama’s market-leading data quality, with modules built around it to unify data quality monitoring, catalog, lineage, observability, and reference data management, ensuring data is consistent and explainable. This quality-first foundation makes data the engine of trust, powering AI, analytics, and operations with confidence. Recognized as a Leader in the 2025 Gartner Magic Quadrant for Augmented Data Quality and the 2025 Magic Quadrant for Data and Analytics Governance, Ataccama continues to set the standard for enterprise-grade data trust.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.