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ASUS has announced a strategic partnership with GoPro to revolutionize creator workflows by integrating the ProArt ecosystem's AI-driven tools with GoPro's action camera technology. This collaboration simplifies the entire storytelling pipeline—from capturing 360° footage to editing and sharing—allowing users to concentrate on creativity rather than technical hurdles. To mark the alliance, select ASUS laptop buyers will enjoy up to six months of complimentary GoPro Premium+ subscription, providing unlimited cloud storage and automated highlights.
The partnership between ASUS ProArt and GoPro focuses on eliminating friction in content creation, particularly for 360° video workflows. StoryCube, an ASUS-exclusive AI-powered app, stands out as the world's first Windows solution to integrate GoPro Cloud and native 360° media support. Users can directly access, preview, and download footage from the cloud, reframe clips using GoPro Player, and drag them into editing software like Adobe Premiere Pro or CapCut. This seamless connectivity reduces manual transfers and organization time, empowering creators to maintain momentum in their projects.
Additionally, StoryCube introduces pioneering AI scene categorization for 360° videos, photos, and standard MP4/MOV files. Trained specifically on GoPro and action camera data, the AI identifies activities such as surfing or snowboarding, or sorts by time, device, and GPS location from the camera. This functionality accelerates material sourcing, making it easier to build compelling narratives from vast libraries of adventure footage.
To accelerate adoption, the collaboration includes bundled GoPro Premium+ subscriptions for new ASUS laptop owners. ProArt series users receive six months free, unlocking unlimited storage for GoPro content, 500GB for other files, automatic highlight reels, and advanced editing features. Zenbook and Vivobook buyers get three months, providing immediate access to these cloud-based tools that complement ASUS's creator-focused hardware.
This offer transforms compatible laptops into complete storytelling hubs, where hardware prowess meets cloud convenience, ensuring creators can capture, store, and share high-quality content without interruptions.
At the core of this ecosystem is the ProArt P16, ASUS's most advanced creator laptop to date, optimized for intensive tasks like editing True 8K footage from GoPro's MAX2 360 camera. Powered by an AMD Ryzen AI 9 HX 370 processor with XDNA NPU (up to 50 TOPS) and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it excels in AI-accelerated workflows including real-time stitching, reframing, and upscaling. Support for 10-bit 4:2:2 color, dual AV1 encoders, and features like frame interpolation and stabilization ensure smooth multi-track playback and rapid exports for complex projects.
The laptop's ASUS Lumina Pro OLED touchscreen delivers workstation-grade visuals with 4K resolution, exceptional color accuracy, and deep contrast. Achieving up to 1,600 nits HDR peak brightness (700 nits SDR), a 120Hz refresh rate with VRR, and a 65% glare reduction via anti-reflective coating, it provides clear, fluid viewing in diverse environments—ideal for on-the-go creators reviewing GoPro footage.
Enhanced by NVIDIA RTX AI and ASUS tools like StoryCube and MuseTree, the Copilot+ PC certified ProArt P16 enables intuitive, high-performance editing that aligns perfectly with GoPro's dynamic capture capabilities.
This ASUS-GoPro alliance redefines creator efficiency, blending robust hardware, intelligent software, and cloud integration to empower storytellers in capturing and sharing adventures with unprecedented ease and professionalism.
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
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