ASAPP, a leading provider of AI-powered contact center software, has announced the availability of its GenerativeAgent Platform in the new AI Agents and Tools storefront of AWS Marketplace. This launch enables AWS customers to seamlessly discover, purchase, and deploy advanced AI solutions for contact centers, enhancing customer service efficiency.
ASAPP’s GenerativeAgent Platform available in AWS Marketplace.
Enhances contact centers with AI-driven, multi-turn conversations.
Simplifies procurement via AWS accounts for faster deployment.
Improves customer service while reducing operational costs.
Built for enterprise-grade performance, safety, and control.
Follows ASAPP’s AWS Generative AI Competency recognition.
Launched on July 16, 2025, the AI Agents and Tools storefront in AWS Marketplace offers a centralized catalog for AI solutions from trusted AWS Partners. ASAPP’s GenerativeAgent Platform allows customers to deploy AI agents using their AWS accounts, streamlining procurement and accelerating the development of agentic workflows. “ASAPP is committed to delivering best-in-class AI products that solve the toughest challenges in customer service,” said Priya Vijayarajendran, CEO of ASAPP.
The GenerativeAgent Platform redefines AI in contact centers by handling complex, multi-turn conversations and multi-step problem-solving autonomously. Designed for enterprise-grade performance, safety, and control, it boosts contact center capacity, enhances customer experiences, and reduces costs. The platform’s ability to manage nuanced interactions makes it a powerful tool for businesses seeking to optimize customer service operations.
Through AWS Marketplace, ASAPP simplifies the procurement process, eliminating lengthy vendor evaluations and negotiations. Centralized purchasing via AWS accounts ensures visibility and control over licensing, payments, and access. This streamlined approach enables businesses to rapidly adopt AI innovations, scaling customer service solutions with ease and efficiency.
ASAPP’s inclusion in the AWS Marketplace follows its achievement of the AWS Generative AI Competency in April 2025, recognizing its expertise in generative AI technologies. “We are proud to expand our collaboration with AWS as we equip more customers with the tools to transform their customer experience strategy,” Vijayarajendran added. The platform empowers businesses across industries to leverage AI for improved customer interactions and operational performance.
ASAPP’s GenerativeAgent Platform in AWS Marketplace marks a significant step in advancing AI-driven customer service. By offering seamless integration and powerful AI capabilities, ASAPP enables organizations to deliver exceptional customer experiences while optimizing operational efficiency.
ASAPP is an artificial intelligence solution provider committed to solving the toughest problems in customer service. Our flagship product, GenerativeAgent®, is a platform built from the ground up to handle complex, multi-turn conversations with enterprise-grade performance, safety, and control. Because we automate what was previously impossible to automate, our AI-native® solutions deliver more than efficiency gains. They redefine the role of AI in the contact center and lay the groundwork for businesses to reimagine their customer experience delivery for the age of AI. Leading enterprises rely on ASAPP’s generative and agentic AI solutions to dramatically expand contact center capacity and transform their contact centers from cost centers into value drivers.
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