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  • Enterprise AI

Asana Names Arnab Bose as Chief Product Officer for AI Strategy


Asana Names Arnab Bose as Chief Product Officer for AI Strategy
  • Source: Source Logo
  • |
  • September 10, 2025

Asana has named Arnab Bose as its new Chief Product Officer, leveraging his expertise to enhance its human + AI collaboration platform and boost enterprise productivity.

Quick Intel

  • Arnab Bose joins Asana as Chief Product Officer, effective September 16, 2025.

  • Former Okta CPO, led Identity Governance to over $100M in ARR.

  • Will focus on AI-driven product strategy for human + AI collaboration.

  • Asana’s Work Graph integrates AI to enhance team productivity and workflows.

  • Latest product updates to be unveiled at Work Innovation Summit, London, September 25, 2025.

  • Asana serves over 170,000 customers, including Amazon and Accenture.

Strategic Leadership for AI and Human Collaboration

Asana, Inc. (NYSE: ASAN) announced on September 9, 2025, that Arnab Bose will assume the role of Chief Product Officer starting September 16, 2025. Bose, previously Chief Product Officer at Okta, will lead Asana’s product strategy, focusing on integrating AI to enhance human collaboration and drive productivity. His appointment aligns with Asana’s mission to help enterprises realize the full potential of AI through its Work Graph, which connects people, projects, and processes.

Bose’s Proven Track Record

Bose brings extensive experience from Okta, where he drove the strategy for Workforce and Customer Identity solutions, building an orchestration layer connecting millions of users to thousands of applications. He led Okta Identity Governance from launch to over $100M in annual recurring revenue and contributed to strategic acquisitions enhancing security capabilities. With prior leadership roles at Salesforce and Microsoft, Bose has built enterprise products reaching billions of users and holds over 15 patents. “Arnab thinks beyond features to building a multi-product platform that serves users across the enterprise,” said Asana CEO Dan Rogers.

Advancing Asana’s AI Vision

“Most AI tools only help individuals and can't orchestrate team productivity, which is why ROI from AI remains low,” Rogers noted. Asana’s Work Graph addresses this gap by providing AI with the context needed to align teams and execute goals, enhanced by Smart Workflows and upcoming AI Teammates. Bose’s experience in navigating technological shifts—from cloud to mobile to AI—positions him to lead Asana’s innovation in this space. “I believe an even larger transformation is coming in how humans collaborate with AI,” Bose said, emphasizing Asana’s unique role in this evolution.

Financial Context

Asana’s stock (ASAN) is currently priced at $13.88 USD, with a market cap of $3.25 billion. Recent fiscal Q2 2026 earnings reported an EPS of $0.06, surpassing expectations, and revenue of $196.9 million, a 10% year-over-year increase. The stock has shown a 1-year range of $11.59 to $21.34, with analysts projecting profitability this year.

Upcoming Product Updates

Asana will showcase its latest AI-driven product updates at the Work Innovation Summit in London on September 25, 2025. For more details, visit asana.com/ai.

About Asana

Asana is a leading work management platform for human + AI collaboration, trusted by over 170,000 customers, including Accenture, Amazon, Anthropic, and Suzuki. The platform streamlines strategic initiatives, cross-functional programs, and company-wide goals, leveraging AI to enhance clarity and accelerate organizational impact.

  • AIWork ManagementAsanaHuman AI Collaboration
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