Aras, a leader in product lifecycle management (PLM) and digital thread solutions, announced the appointment of Leon Lauritsen as CEO. Lauritsen succeeds Roque Martin, who will transition to an advisory role after successfully guiding Aras to new profitability and market leadership.
Leon Lauritsen appointed CEO of Aras, bringing nearly 30 years of PLM industry expertise.
Lauritsen has served as head of global sales and general manager for EMEA at Aras.
He joined Aras via acquisition of Minerva in 2022, with prior experience as ERP programmer and consultant.
His leadership marks a new phase to leverage data and AI for product innovation and transformation.
Roque Martin credited with leading Aras' growth, SaaS transition, and competitive positioning as PLM leader.
Lauritsen is also an avid judo competitor and active in sports governance in Denmark.
Lauritsen expressed excitement to lead Aras through the AI-fueled technological shift in PLM software, aiming to help product teams unlock new value by integrating data and AI capabilities in their workflows.
Roque Martin praised the Aras team’s accomplishments during his tenure and reaffirmed support for Aras’ continued success under Lauritsen’s leadership.
Aras delivers product lifecycle management and digital thread solutions on a flexible, low-code development platform with a powerful digital thread backbone. The Aras platform connects users across disciplines to critical product data and processes along the entire product lifecycle and extended supply chain.
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