Applexus Technologies has acquired Lavendel Consulting, the world's largest independent Pricefx consulting partner, combining Lavendel's deep pricing expertise with Applexus's SAP consulting, analytics, and Business AI strengths. This strategic move enables enterprises to integrate advanced pricing intelligence directly into their SAP environments, driving profitable growth through AI-powered pricing transformation, automation, and optimization.
Quick Intel
Applexus Technologies Inc., a global leader in SAP consulting, analytics, and Business AI solutions, today announced the acquisition of Lavendel Consulting, the world's largest independent Pricefx consulting partner. This strategic combination unites Lavendel's specialized pricing knowledge with Applexus's robust SAP and AI capabilities, allowing enterprises to embed intelligent pricing directly within their SAP ecosystems.
Enterprises today face mounting challenges in achieving profitable growth due to market volatility, margin pressures, and shifting customer demands. Pricing stands out as a critical yet intricate driver of performance. Through this acquisition, Applexus can now offer fully integrated pricing transformation programs that encompass strategy, execution, automation, and continuous optimization—all within a unified intelligent enterprise platform.
"This partnership positions us at the forefront of AI-driven pricing transformation," said Sam Mathew, CEO of Applexus Technologies. "By harnessing Applexus Labs' AI innovation, our global reach across North America and Europe, and Lavendel's pricing excellence, we will deliver solutions that address our clients' most complex pricing challenges."
"With around 80% of Pricefx customers operating on SAP, this partnership creates the premier partner for enterprises seeking integrated pricing and ERP optimization," said Nittu Thomas, COO of Applexus Technologies. We are investing in Lavendel's continued growth while bringing together the best of both organizations.
Lavendel brings exceptional pricing domain knowledge to the alliance, with its senior team holding more than 300 years of combined experience. As the sole Pricefx partner featuring 100% certified engineers, Lavendel has a proven track record of successful implementations for Fortune 1000 companies in sectors including automotive, retail, manufacturing, food & beverage, chemical, and distribution.
"Our goal is to become the number one pricing transformation partner in the market," said Babu Prasath, CEO and Founder of Lavendel Consulting. "Applexus's global scale, SAP expertise, and strong presence across key markets give us the platform to deliver end-to-end pricing solutions—from strategy through implementation, change management, and ongoing support."
The combined strengths of Applexus and Lavendel will provide AI-enabled pricing solutions built on Pricefx, fully integrated with SAP, and backed by a worldwide delivery network to support enterprises in maximizing pricing effectiveness and business outcomes.
About Applexus Technologies
Applexus Technologies Inc. is a global Intelligent Enterprise Partner delivering transformations across SAP, Business AI, and Data & Analytics, helping organizations become intelligent, autonomous enterprises. For more information, visit www.applexus.com.
About Lavendel Consulting
Lavendel Consulting is the world's largest independent Pricefx implementation partner, delivering comprehensive pricing strategy, optimization, and support services to Fortune 1000 enterprises globally.
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