Applevel, a Latino-founded startup, has achieved a reported $40 million valuation by integrating WhatsApp directly into GoHighLevel CRM with OpenAI-powered AI assistance. The platform enables structured management of WhatsApp conversations within CRM workflows, supporting sales, marketing, and customer service teams.
Applevel addresses a key pain point for businesses relying on WhatsApp as a primary communication channel. Conversations often occur outside CRM systems, leading to fragmented data, missed follow-ups, and inconsistent processes. By bridging WhatsApp to GoHighLevel, Applevel brings these interactions into a centralized, trackable environment.
The platform captures WhatsApp messages in real time and syncs them directly into GoHighLevel workflows. Teams gain full visibility into conversation history, can assign tasks, set reminders, and manage customer relationships without switching tools. This structured approach improves consistency and reduces operational silos for sales, marketing, and support functions.
Applevel incorporates OpenAI to power intelligent, context-aware response suggestions. Agents receive AI-assisted drafts that align with brand voice and customer context, accelerating reply times while maintaining quality. The integration supports automation of routine interactions and scales personalized engagement for growing teams.
“WhatsApp plays a central role in how businesses communicate with customers; our focus has been on helping teams manage those conversations within their CRM systems in a structured and consistent way.” — Vittoria Melloni, CEO of Applevel.
Since its founding in 2020, Applevel has expanded to over 4,500 active users and established alliances with more than 1,200 marketing agencies. Agency referrals drive the majority of new customer acquisition, reflecting strong partner ecosystem trust. The platform’s footprint spans 36+ countries, with particular momentum in regions where WhatsApp serves as the dominant business messaging tool, including Latin America, Spain, Mexico, and the United States.
Applevel emphasizes reliable service with round-the-clock support and quick resolution times averaging seven minutes. This model supports businesses operating across time zones and ensures minimal disruption to customer-facing operations.
The combination of native WhatsApp integration, AI capabilities, and agency-driven growth positions Applevel as a key enabler for messaging-first businesses modernizing their CRM strategies.
About Applevel
Founded in 2020, Applevel is a Latin-origin startup that develops infrastructure to integrate WhatsApp with AI tools, like OpenAI and Elevenlabs, and CRM platforms, beginning with GoHighLevel. The company’s platform combines automation and AI-assisted tools with customer support services for businesses that manage sales, marketing, and customer service through messaging channels.
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