Apollo.io, an AI-native go-to-market platform, has announced the launch of its connector for Perplexity Computer, bringing Apollo’s sales intelligence and workflow capabilities directly into Perplexity’s AI-powered environment for growing businesses.
The announcement was made alongside Perplexity’s Main Street AI Summit in Washington, D.C., an event focused on how AI can help businesses scale workflows, operational decisions and execution across connected platforms.
The new connector integrates Apollo’s B2B sales intelligence and go-to-market functionality into Perplexity Computer, allowing users to automate prospecting, enrichment, outreach and workflow execution using natural language interactions.
Apollo stated that the integration combines its database of more than 230 million B2B contacts with Perplexity’s AI-driven workflow capabilities to help founders, operators and revenue teams simplify fragmented sales and marketing processes.
The companies noted that many businesses continue to struggle with disconnected systems across prospecting, CRM updates, research, customer follow-up, campaign management and operational workflows. The connector is designed to help consolidate these functions into a unified AI-assisted workflow environment.
“Today's small and mid-sized businesses are targeting ambitious growth with lean teams,” said Adam Carr, CRO of Apollo.io. “Those who succeed won't be the ones with the most tools, they'll be the ones with unified, intelligent workflows. Apollo's Perplexity connector equips GTM teams with data, intelligence and execution capabilities without interrupting their workflow or slowing their momentum so they can meet their targets at unprecedented speed.”
Apollo stated that the integration is part of Perplexity’s Workflows for Growing Businesses initiative, which focuses on helping smaller teams scale operations through AI automation and connected workflows.
The platform is intended to support a range of go-to-market professionals and business operators, including startup founders, early-stage GTM teams, sales and marketing teams, consultants, agencies and product-focused teams.
According to the company, the connector can help users:
The integration is designed to reduce operational complexity while helping businesses execute sophisticated workflows without significantly increasing headcount or software fragmentation.
Apollo and Perplexity stated that the partnership reflects broader market demand for AI-powered workflow automation across revenue operations and go-to-market teams.
By connecting Apollo’s sales intelligence directly into Perplexity Computer, users can move from research and analysis to execution through conversational AI workflows and automated actions.
“Apollo helps revenue teams move from research to execution faster,” said Dmitry Shevelenko, Chief Business Officer of Perplexity. “By bringing Apollo into Perplexity Computer, we're helping growing businesses automate workflows and turn questions into action across sales and marketing.”
Apollo noted that the connector is available to users with a Perplexity Pro plan or higher.
The launch represents another step in Apollo.io’s broader AI ecosystem expansion strategy as the company continues integrating AI-powered prospecting, workflow automation and intelligent GTM capabilities across modern business platforms.
The company recently introduced additional AI-focused tools and integrations aimed at helping sales and marketing teams automate repetitive processes while improving workflow efficiency and revenue execution.
Apollo stated that the Perplexity connector is designed to help businesses unify intelligence, execution and automation within a single operational environment as AI adoption continues to reshape modern go-to-market operations.
About Apollo.io
Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines one of the industry's largest B2B contact databases with an AI-native GTM platform to help teams of any size deliver revenue growth at scale.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.