Apollo, the AI go-to-market system, today held its annual ApolloNEXT conference where it unveiled three major new products designed to fundamentally change how businesses build and operate their revenue engines. Apollo Builder Studio, the Apollo Intelligence Layer and Apollo Messaging OS give revenue teams a connected way to help build custom GTM workflows with AI, determine which opportunities matter most, and turn those insights into action to drive revenue.
Launch of Apollo Builder Studio, Intelligence Layer and Messaging OS makes sophisticated GTM simple and accessible to businesses of any size.
For years, world-class GTM required significant resources: specialized teams, technical expertise and a collection of tools stitched together across prospecting, data, engagement, signals and automation. AI is changing that equation. Apollo's new products bring those capabilities into one connected system, giving businesses of any size the ability to build sophisticated GTM workflows, understand which customers and opportunities matter most, and turn that intelligence into action—while still using tools and AI environments already embedded in workflows, such as Claude, ChatGPT, Salesforce and Slack.
The new products are designed to work together as a continuous GTM system, helping teams build the workflows they need, determine what should happen next based on customer context and signals, and execute across sales and marketing.
Apollo Builder Studio is Apollo's natural-language builder for revenue teams. Teams describe the GTM tools and workflows they need, and Builder Studio turns them into working pages, databases and automations built on Apollo's data and execution infrastructure, with full control and no engineering backlog. Early beta users are building custom workflows from prospecting to pipeline management to account monitoring and automating sequencing and outbound without engineering support.
The Apollo Intelligence Layer is Apollo's GTM context engine for revenue teams. It provides shared context that enables AI to understand customers, prioritize opportunities and recommend what should happen next. It includes Apollo Intelligence Profile, which creates complete continuously updated view of each contact and account unifying data across Apollo, CRM, engagement history and connected sources. And GTM Harness, Apollo's purpose-built AI and context engine, which reasons over information using GTM-specific skills, orchestration, memory and governance.
Apollo Messaging OS is Apollo's signal-based execution system for sales and marketing. It uses buying signals and AI to recommend who to reach, when, and through which channel, helping teams act on buyer intent and avoid disconnected overlapping outreach. With Email Campaigns and Ad Audiences, Messaging OS expands email, sequencing and dialing into marketing campaigns and advertising. Email Campaigns allow building and sending marketing email campaigns directly from Apollo with Bulk Send API for agents. Ad Audiences let users turn Apollo lists into audiences that push to Google Ads.
Sales and marketing teams are at a structural inflection point. AI is changing not just how quickly teams can work, but how companies will build and operate their entire revenue engine. Context is necessary for AI, and disconnected teams and software must now quickly adapt.
Apollo's approach is designed to give teams a connected system without requiring rip-and-replace strategy. For smaller and scaling businesses, that means gaining access to sophisticated GTM capabilities without building large RevOps organization or buying collection of specialized tools. For larger enterprises, it creates opportunity to consolidate fragmented infrastructure while giving AI shared context required to work across teams.
Recently, Apollo's AI in Sales and GTM survey found that end-to-end workflow automation is top AI priority for today's revenue teams, even as vast majority still navigate between two and five GTM platforms.
Apollo's business continues to grow: company has doubled user base year-over-year, now serving more than 5 million users. Number of teams actively using Apollo's MCP grew more than 4x over six-month period from March to August 2026, and daily credit consumption up nearly 10x. Today Apollo powers GTM for more than 600,000 companies, from founders to world's largest enterprises.
Builder Studio and Messaging OS will be available soon; Apollo Intelligence Layer is available now.
About Apollo
Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry's largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system.
