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Amperity Appoints Bridget Perry as CMO


Amperity Appoints Bridget Perry as CMO
  • by: Business Wire
  • |
  • March 4, 2026

Amperity, the leading AI-powered Customer Data Cloud, has appointed Bridget Perry as Chief Marketing Officer. Perry brings over two decades of experience scaling high-growth B2B SaaS companies and guiding marketing organizations through major technology transitions, including cloud adoption and product-led growth.

Quick Intel

  • Amperity appoints Bridget Perry as CMO to drive global marketing strategy, brand, communications, and growth in the AI-driven customer data era.
  • Perry most recently served as CMO at Later, unifying global marketing post-merger; previously CMO at Contentful, achieving 70% YoY growth for two consecutive years.
  • She led enterprise marketing at Adobe during its cloud transition, scaling the digital experiences business from $300 million to $3 billion, and held senior roles at Microsoft.
  • The appointment aligns with enterprises shifting from AI experimentation to execution, needing unified customer data platforms like Amperity for measurable outcomes.
  • Perry will strengthen Amperity’s category leadership and accelerate enterprise expansion in retail, travel, hospitality, financial services, and other data-intensive sectors.
  • Focus areas include expanding global brand presence, deepening enterprise relationships, and enabling organizations to move from fragmented data to real-time, growth-ready AI applications.

Experienced Leadership for AI-Era Growth

Perry’s extensive background positions her to lead Amperity’s marketing efforts during a pivotal time when enterprises demand tangible returns from AI investments. Her track record includes navigating complex platform shifts and building scalable marketing organizations that drive credibility and global expansion.

“AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results,” said Tony Owens, CEO of Amperity. “Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally. As customer data becomes a core driver of enterprise growth, her leadership will help us turn this moment into durable impact.”

Addressing Enterprise Challenges in Customer Data

Enterprises increasingly require a trusted, unified customer data foundation to enable real-time decisioning, personalization, and revenue growth while upholding governance and trust. Amperity’s Customer Data Cloud addresses these needs by providing AI-powered identity resolution, customizable data models, and intelligent automation to eliminate data silos and accelerate business impact.

“AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data,” said Bridget Perry, CMO of Amperity. “You can’t build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That’s what will separate companies experimenting with AI from those driving measurable growth.”

Under Perry’s direction, Amperity will enhance its global brand presence, strengthen relationships with enterprise customers, and drive broader adoption across industries that rely heavily on customer data for competitive advantage.

About Amperity

Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

  • AI Customer DataMarketing LeadershipA Iin MarketingEnterprise Growth
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