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AMD Appoints Ariel Kelman as Chief Marketing Officer


AMD Appoints Ariel Kelman as Chief Marketing Officer
  • by: Source Logo
  • |
  • February 10, 2026

Advanced Micro Devices (AMD) has appointed Ariel Kelman as Senior Vice President and Chief Marketing Officer, effective immediately, to lead the company’s global marketing organization and sharpen its brand storytelling as AMD expands its leadership in high-performance and AI computing solutions.

Quick Intel

  • Ariel Kelman joins AMD as SVP and Chief Marketing Officer, overseeing brand, communications, events, developer relations, and go-to-market strategy.
  • He reports to Ruth Cotter, Senior Vice President and Chief Administrative Officer, and will collaborate closely with the executive team to strengthen customer, partner, and ecosystem engagement.
  • Kelman brings more than two decades of global marketing leadership, most recently as President and CMO at Salesforce, where he led worldwide marketing efforts.
  • Previous roles include senior marketing leadership at Amazon Web Services (AWS) and Oracle, scaling teams and modernizing strategies during periods of rapid growth.
  • The appointment aligns with AMD’s continued expansion in data center, embedded, client, and gaming markets, particularly its differentiated AI-optimized portfolio of CPUs, GPUs, networking, and software.
  • Kelman expressed enthusiasm for joining AMD at a pivotal time, highlighting the opportunity to elevate the brand and capture the growing AI data center market.

Strengthening Marketing Leadership

AMD (NASDAQ: AMD) has named Ariel Kelman as Senior Vice President and Chief Marketing Officer to guide the company’s global marketing efforts during a period of significant portfolio expansion and AI-driven momentum. Kelman will focus on deepening connections with customers, partners, developers, and the broader technology ecosystem while advancing AMD’s position in high-performance and intelligent computing.

“Ariel is a proven marketing leader with deep experience building brands, driving marketing impact at scale and connecting innovation to customer value,” said Ruth Cotter, Senior Vice President and Chief Administrative Officer at AMD. “As AMD continues to expand our portfolio and deliver industry-leading high-performance and AI solutions across data center, embedded, client and gaming, Ariel’s leadership will be instrumental in sharpening our storytelling, advancing our marketing organization and accelerating our momentum.”

Kelman most recently served as President and Chief Marketing Officer at Salesforce, leading the company’s global marketing organization. His earlier career includes senior marketing roles at Amazon Web Services (AWS) and Oracle, where he helped scale operations and modernize marketing strategies during phases of substantial growth.

“I’m thrilled to join AMD at such an exciting moment in the company’s journey,” said Kelman. “I’m looking forward to working with the team to elevate the AMD brand, deepen engagement with customers and partners and capture the massive AI data center opportunity enabled by AMD’s uniquely differentiated products. That combination is what energizes me most.”

Driving Brand and Ecosystem Momentum

The appointment positions AMD to further strengthen its storytelling and go-to-market execution as demand grows for its full-stack AI solutions. With a broad portfolio spanning AI-optimized CPUs, GPUs, networking, and software, AMD continues to address critical computing challenges across cloud and AI infrastructure, embedded systems, AI PCs, and gaming.

About AMD

AMD drives innovation in high-performance and AI computing to solve the world’s most important challenges. Today, AMD technology powers billions of experiences across cloud and AI infrastructure, embedded systems, AI PCs and gaming. With a broad portfolio of AI-optimized CPUs, GPUs, networking and software, AMD delivers full-stack AI solutions that provide the performance and scalability needed for a new era of intelligent computing.

  • AI ComputingHigh Performance ComputingLeadership AppointmentTech Marketing
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