Altruist, a modern custodian for independent financial advisors, has launched Hazel, an AI platform designed to enhance advisor productivity and client engagement. Following the acquisition of Thyme, a Y Combinator-backed AI startup, Hazel integrates meeting intelligence with Altruist’s custodial expertise, delivering tailored solutions for wealth professionals.
Altruist unveils Hazel, an AI platform for financial advisors.
Features “Ask Hazel Anything” for instant, data-driven responses.
Automates tasks, drafts emails, and summarizes meetings.
Integrates with CRMs like Salesforce, Wealthbox, and Redtail.
Ensures robust data security with encryption and no third-party sharing.
Available for $60/month per seat with a free trial at hazel.ai.
Hazel transforms wealth management by streamlining advisor workflows through its “Ask Hazel Anything” feature, which provides instant answers using firm-specific data from conversations, emails, documents, and CRM systems. For instance, advisors can retrieve detailed client interaction histories or prepare for meetings with actionable insights, enhancing efficiency and client service.
The platform automates critical tasks, such as drafting client emails in an advisor’s unique tone, creating post-meeting tasks, and syncing them with leading CRMs like Salesforce, Wealthbox, and Redtail. Hazel also provides daily snapshots of meetings, emails, and tasks, while preparing advisors with summaries of past notes and recent account activity for upcoming client interactions.
Hazel’s real-time capabilities include note-taking, recording, transcribing, and summarizing meetings, reducing administrative burdens. This allows advisors to focus on client relationships and strategic planning. As Jason Wenk, Founder and CEO of Altruist, stated, “Hazel is a game changer for advisors. She’s designed to take on the work that weighs on them most.”
Hazel prioritizes client data protection with enterprise-level encryption and a strict no-third-party-sharing policy. Currently available as a standalone platform for $60 per seat monthly or $600 annually, Hazel will soon integrate with Altruist’s custodial platform, offering deeper data insights to anticipate client needs with greater precision.
Altruist’s launch of Hazel marks a significant advancement in wealth management technology. By combining AI-driven automation with custodial expertise, Hazel empowers advisors to enhance productivity, strengthen client relationships, and deliver personalized financial guidance efficiently. A free trial is available at hazel.ai.
Altruist is the modern custodian for independent RIAs, offering a fully integrated digital platform that makes managing investments and serving clients simpler and more affordable. Altruist combines a self-clearing brokerage firm with intuitive software for account opening, trading, reporting, and billing. With Altruist, financial advisors can create custom portfolios, trade fractional shares, automate rebalancing, and provide clients with a sleek web and mobile app experience.
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