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The application of artificial intelligence in wealth management is taking a significant leap forward with direct access to live financial data. Altruist, a wealth platform for independent investment advisors (RIAs), has announced an industry-first custodial integration for its AI platform, Hazel. This integration allows Hazel to draw on real-time Altruist account, holdings, and beneficiary data, bringing deep custodial context into every advisor-client conversation and setting a new standard for personalization and productivity.
Altruist's AI platform, Hazel, now integrates real-time custodial account data.
It is the first AI platform for wealth managers to unify live custodian data with CRM and emails.
Advisors can get instant concentration analysis, beneficiary summaries, and exposure reports.
The integration is built on secure, bank-grade infrastructure with zero data retention for AI training.
Hazel is available as a standalone platform with a free trial for all advisors.
Future updates will include automated meeting prep and expanded firm-wide reporting.
The integration positions Hazel as a unified intelligence layer for advisory firms. By combining real-time custodial data—the ultimate system of record for assets—with information from CRM systems, emails, and meeting notes, Hazel can provide precise, reliable answers in seconds. Advisors can now ask Hazel to perform a household-level concentration analysis, surface asset-class exposure, or run a beneficiary summary, with all responses grounded in the most current account records. This eliminates the need for manual data lookup and reconciliation, saving significant time and reducing errors. “AI is at its best when it’s connected to the data you need every day,” said Jason Wenk, Founder & CEO of Altruist.
This deep data integration enables a highly personalized client experience. Advisors can respond to client inquiries with speed and accuracy, using information that is directly pulled from their live custodial accounts. The platform automates what used to take hours of manual work, allowing advisors to focus on providing strategic advice and deepening client relationships rather than on data gathering and administrative tasks. By having a comprehensive view of a client's financial picture, Hazel helps advisors anticipate needs and identify opportunities, such as tax-loss harvesting or required minimum distribution (RMD) reminders.
A critical aspect of the integration is its security. Hazel runs on the same secure infrastructure that safeguards billions in client assets on the Altruist platform, using bank-grade encryption. Importantly, Altruist has zero data retention arrangements with its AI model providers, meaning customer data is not used to train public AI models. While the deep custodial integration is available for Altruist firms today, Hazel is built as a standalone platform accessible to all advisors, regardless of their custodian, with plans to add integrations with other custodians in the future.
The introduction of real-time custodial data into an AI platform marks a transformative moment for the wealth management industry. It moves AI from a helpful assistant for generic tasks to a core operational system capable of delivering deeply personalized, accurate, and actionable financial insights, fundamentally changing how advisors interact with data and serve their clients.
About Hazel
Hazel is an AI platform built by Altruist to help wealth managers transform their practice. By unifying a firm’s knowledge; from conversations, emails, documents, CRM data, and calendars, with market, regulatory, and custodial insights, Hazel automates what used to take hours. Hazel can capture and summarize discussions, draft personalized follow-ups, answer questions instantly, prioritize tasks, and anticipate what comes next, enabling advisors to deepen their relationships with clients and achieve better outcomes. Used by more than 1,000 wealth managers since its launch in September 2025, Hazel safeguards client data with robust encryption, enterprise-grade security, and a strict commitment against using customer data to train AI models.
About Altruist
Altruist is the tech-forward custodian for independent RIAs, offering a fully integrated digital platform that makes managing investments and serving clients simpler and more affordable. Altruist combines a self-clearing brokerage firm with intuitive software for account opening, trading, reporting, and billing. With Altruist, financial advisors can create custom portfolios, trade fractional shares, automate rebalancing, and provide clients with a sleek web and mobile app experience.
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