AlikeAudience, a prominent data science company specializing in omnichannel data activation, has launched AURAR, a transformative data collaboration tool now available in the Snowflake Marketplace. Designed to empower marketers, AURAR leverages first-party data to create ideal audiences with enhanced speed, security, and privacy, addressing critical challenges in the evolving marketing technology landscape driven by AI innovations and data privacy demands.
AURAR launched by AlikeAudience in Snowflake Marketplace.
Tool enables secure, AI-driven audience creation for marketers.
Features seamless integration with pre-defined lookalike templates.
Offers hourly refreshed audiences for real-time campaign optimization.
Ensures privacy-first design via Snowflake Native App Framework.
Boosts ROI with 2X+ audience scale in under 24 hours.
AURAR addresses the pressing needs of marketers navigating complex data privacy regulations and fragmented technology ecosystems. Traditional lookalike modeling often involves manual processes and data exposure risks. “AURAR enables marketers to prepare ideal audiences to drive and optimize their media campaigns while maintaining the highest standards of data security and privacy,” said Bosco Lam, CEO and Co-founder of AlikeAudience. By integrating with Snowflake’s Native App Framework, AURAR streamlines campaign optimization while reducing costs and risks.
AURAR’s architecture rests on three core principles:
Seamless Integration: Pre-defined lookalike templates simplify campaign launches, eliminating complex configurations.
Security-First Design: Operations occur within the marketer’s Snowflake account, ensuring data control and compliance.
Speed and Scale: Hourly refreshed lookalike audiences enable real-time optimization, enhancing campaign performance.
These features position AURAR as a standout solution in the AdTech ecosystem, offering unmatched efficiency and security.
AURAR has demonstrated significant results, particularly in a consumer packaged goods (CPG) brand use case. The tool achieved a 2X+ expansion of lookalike audiences while slashing turnaround time from 3-7 days to under 24 hours. This efficiency allowed agencies to optimize campaigns with minimal manual effort, leading to improved return on advertising spend. “With the enablement of secure, real-time Lookalike models with the Snowflake AI Data Cloud, AURAR empowers marketers to unlock the full potential of their first-party data while maintaining high standards of privacy and governance,” said David Wells, Industry Principal for Media, Entertainment & Advertising at Snowflake.
AURAR integrates with major demand-side platforms (DSPs), offering automated workflow templates and no-code interactions. Key features include:
Automated Audience Enrichment: Enhances first-party data with third-party attributes while preserving integrity.
Lookalike Modeling: Identifies high-value prospects using advanced propensity modeling.
Secure Data Sharing: Facilitates collaboration via Snowflake’s Native App Framework.
These capabilities ensure AURAR meets the needs of advertising brands, media agencies, and campaign managers seeking to maximize first-party data investments.
The launch of AURAR marks a significant advancement for privacy-first marketing solutions. Available immediately to Snowflake customers through the Snowflake Marketplace, AURAR offers rapid deployment with support from AlikeAudience’s technical team. As the AdTech industry evolves, AURAR positions marketers to achieve superior campaign outcomes while adhering to stringent privacy standards, solidifying AlikeAudience’s leadership in data-driven marketing.
Founded in 2015, AlikeAudience is a data science company focused on omnichannel data activation. It enables advertisers to seamlessly connect with their target audiences through an AI-powered, future-proof data solution. The company serves global brands and the world's largest advertisers, helping them target audience segments at scale while maintaining complete privacy compliance with GDPR and CCPA regulations. Headquartered in Sunnyvale, California, with offices in Singapore, Hong Kong, Sydney, and Tokyo, AlikeAudience is trusted by leading international brands and agencies worldwide.
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