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Adobe today announced Adobe CX Enterprise Coworker, activating agentic AI for organizations to power and orchestrate customer experiences with more efficiency. As consumer expectations for highly personalized experiences rise, organizations are challenged with the complexity of bringing together content, data and decisioning (as well as activation across fragmented systems) to deliver exceptional customer experiences. At the same time, creative and marketing teams are being asked to do more with less. Over 20,000 global brands have built their businesses on Adobe, with AEP now driving over one trillion experiences per year across global businesses.
Adobe launches CX Enterprise Coworker, an agentic AI solution for customer experience orchestration across data, content, and decisioning.
Built on open standards including MCP and Agent2Agent (A2A) for interoperability across AWS, Anthropic, Google Cloud, Microsoft, OpenAI, and others.
Adobe is partnering with NVIDIA to integrate NVIDIA OpenShell secure runtime and NVIDIA Nemotron open models for regulated industries.
New innovations include Adobe Engagement Intelligence (decisioning engine), Journey Optimizer Loyalty, CX Analytics, and expanded Real-Time CDP profiles.
CX Enterprise Coworker synthesizes intelligence from Adobe applications including Real-Time CDP, Customer Journey Analytics, Journey Optimizer, Marketo Engage, and Target.
The solution will be generally available in the coming months.
"Adobe CX Enterprise Coworker will be the next step for businesses that are retooling marketing workflows to help teams take advantage of agentic AI technology," said Anjul Bhambhri, SVP of engineering, Customer Experience Orchestration, Adobe. "By synthesizing intelligence from across Adobe applications, enterprise systems, and leading AI platforms, we are closing the gap between insight and action, enabling brands to deliver one-to-one personalized experience at scale. This is what it means to put the full power of agentic intelligence to work for marketing teams."
Streamline customer experience workflows: CX Enterprise Coworker represents a shift from campaign-based execution to continuous, intelligent engagement. Fully agentic by design, it can monitor signals, recommend next-best actions, and execute experiences across channels in real time—based on defined goals. CX Enterprise Coworker will move seamlessly through workflows that span planning, execution and optimization, all while keeping humans in the loop. Deep integration across Adobe applications ensures that insights can be acted upon immediately, bridging the gap between data and execution at speed and scale.
Build for the agentic ecosystem: CX Enterprise Coworker is architected on open standards including MCP and A2A, to ensure seamless interoperability across any surface. It can operate across Adobe applications, as well as AI platforms from Amazon Web Services (AWS), Anthropic, Google Cloud, Microsoft, OpenAI and more. Adobe is also partnering with NVIDIA to integrate the NVIDIA OpenShell secure runtime and the NVIDIA Nemotron open models, bringing together its security and governance layer with CX Enterprise Coworker (the marketing intelligence and workflow orchestration layer) to enable a complete solution for regulated industries with governed agents and CX expertise built in. These partnerships will help ensure CX Enterprise Coworker will fit naturally into a variety of workflows and technology stacks. It is also optimized to enhance access to the data, actions and insights from Adobe's industry-defining CXO applications and technologies, including Real-Time CDP, Customer Journey Analytics, Journey Optimizer and Brand Concierge.
Unify intelligence across every system: CX Enterprise Coworker will be anchored in insights from across Adobe enterprise applications—including Real-Time CDP, Journey Optimizer, Customer Journey Analytics, Marketo Engage and Target—as well as enterprise systems such as CRM platforms and critical external signals from social, news and other market forces. New innovations including Adobe Engagement Intelligence (a decisioning engine optimized for customer lifetime value to deliver personalization at scale), Adobe Journey Optimizer Loyalty (which enables teams to deliver personalized, gamified experiences that incorporate loyalty status), Adobe CX Analytics (a unified, governed intelligence layer that connects customer journeys, content and data across all touchpoints including emerging channels such as LLM-powered interfaces) and an expansion of Adobe Real-Time CDP profiles (unifies unstructured and structured data to bring more AI context into customer engagement) further extend this intelligence layer. Whether deployed within Adobe applications, third-party AI platforms or custom-built interfaces, CX Enterprise Coworker will adapt to where work happens.
Summit 2026 is the largest conference focused on Customer Experience Orchestration, held in Las Vegas and streamed to millions of people globally online. Luminary speakers and industry leaders presenting at Summit include NVIDIA founder and CEO Jensen Huang, Procter & Gamble President and CEO Shailesh Jejurikar, DICK'S Sporting Goods SVP and Chief Marketing, eCommerce and Athlete Experience Officer Emily Silver, DICK'S Sporting Goods EVP and CTO Vlad Rak, Comcast/Xfinity Chief Growth Officer Jon Gieselman and NBCUniversal EVP of AI and Enterprise Innovation Ashish Desai. Comedian, actress, writer and producer Iliza Shlesinger will host Summit Sneaks, where Adobe unveils its latest research and development innovations.
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