ActivTrak has launched the Productivity Lab Benchmarking Assessment, a new service designed to help organizations evaluate their workforce productivity and operational performance against peer benchmarks. The assessment leverages one of the industry’s largest behavioral datasets on workplace activity, capturing millions of users and billions of interactions to provide insights into how work is actually performed across organizations.
The new offering is aimed at helping enterprises navigate evolving workforce dynamics and AI-driven transformation initiatives by providing comparative data grounded in real-world work patterns.
Businesses today have access to increasing amounts of workforce and productivity data, but many continue to struggle with interpreting performance metrics without reliable external benchmarks. Metrics related to productivity, focus time, utilization and digital tool usage often lack the context required to determine whether operational performance aligns with industry norms.
The challenge has intensified with growing AI adoption, as organizations seek to understand whether investments in automation and workflow modernization are delivering measurable business value.
The Productivity Lab Benchmarking Assessment is designed to address this gap by helping organizations identify whether operational inefficiencies stem from execution issues or reflect broader industry-wide trends.
The assessment is powered by continuously observed behavioral work activity data segmented across industries, business functions and employee roles. ActivTrak uses this data to provide organizations with peer comparisons based on similar operating models and workforce structures.
Organizations typically engage with the service after building a behavioral data baseline over several months or during major business transformation initiatives, including:
Companies undergoing AI transformation initiatives can use benchmarking insights to evaluate whether workflow automation and AI adoption efforts are improving productivity and operational efficiency.
The assessment also supports organizations navigating acquisitions, reorganizations, cost optimization programs and technology consolidation initiatives by providing comparative visibility into workforce performance trends.
Businesses adjusting to hybrid and distributed work environments can benchmark productivity, collaboration and operational efficiency against peer organizations facing similar workforce models.
Metrics are benchmarked using peer cohort comparisons that include medians, percentile ranges and operational distributions to provide greater performance context.
In addition to benchmarking data, the assessment includes expert analysis that connects workforce performance patterns to operational drivers and areas for improvement.
ActivTrak highlighted one example showing that top-performing Account Executive teams spend approximately 70% of their time on core selling activities such as customer meetings and deal progression, compared to the broader average of 38%.
"We've built a dataset that shows how work actually happens at scale," said Gabriela Mauch, Chief Customer Officer at ActivTrak. "This brings that data into a form customers can use, so they can understand where they stand relative to peers and take action based on that insight."
The Productivity Lab Benchmarking Assessment Service is now available as organizations continue to prioritize operational visibility, workforce productivity and AI-driven business transformation initiatives.
About ActivTrak
ActivTrak provides the Work Intelligence organizations need to understand how work changes in the AI era. As the system of record for work, its award-winning platform captures behavioral data across people, tools and AI agents, and the workflows that connect them — enabling leaders to measure impact, optimize productivity and improve operational performance. The platform also powers research through the ActivTrak Productivity Lab.
Built on a privacy-first data foundation, ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius and G2 for delivering measurable ROI and stronger business outcomes. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners.
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