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Accenture today announced the appointment of Rachel Frey as Chief Communications Officer, a newly established executive position. Frey, who previously served as Accenture’s global head of Corporate Communications, reports directly to Chair and CEO Julie Sweet and joins the company’s Global Management Committee.
Rachel Frey has spent more than two decades in communications, with her most recent tenure at Accenture focused on building stronger relationships with external audiences. She advanced an earned communications strategy that positioned Accenture and its leaders as thought leaders in AI-driven reinvention globally. By integrating data and AI tools, Frey elevated the function’s effectiveness and impact.
“With her extensive experience at Accenture, Rachel brings a deep understanding of our business, people and impact as well as a strong track record of helping us engage and connect with our external stakeholders,” said Julie Sweet, chair and CEO, Accenture. “I am excited for her to take on this expanded role at a time when clear communication has never been more important.”
As Chief Communications Officer, Frey will lead a comprehensive portfolio encompassing internal communications, global media relations, financial communications, public affairs, and crisis management. She will utilize integrated internal and external channels to amplify Accenture’s strategy, demonstrate the value delivered to clients, and foster trust among employees, investors, and communities worldwide.
“I am thrilled to step into this role at such an important moment for Accenture and for our industry,” said Frey. “Communications are central to how we build trust, advance our strategy and help our clients and our people navigate reinvention with clarity and confidence.”
This appointment reflects Accenture’s emphasis on clear, strategic storytelling amid rapid technological change, particularly in AI and digital transformation.
About Accenture
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders.
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