8x8 has launched 8x8 Small Business, a new self-serve, consumption-based offering that gives direct resell partners more flexibility to serve small and medium businesses (SMBs). The solution requires no fixed seat counts, annual licenses, or obligation to bundle tools customers don't need, with deployment and provisioning available in as little as five days.
8x8 Small Business is a consumption-based UC offering for SMBs with fewer than 100 users, available to direct resell partners.
No annual licenses, fixed seat counts, or required tool bundling; companies only pay for what they need.
Partners can deploy and provision users in as little as five days with enablement and co-branded demand-generation materials.
Includes global calling, meetings, chat, compliance, analytics, CRM integration, and Microsoft Teams Phone integration.
Currently available to direct resell partners in the UK, Republic of Ireland, and Australia.
Partners can choose between subscription model or new small business model to best serve customers.
8x8 has launched 8x8 Small Business, a new self-serve, consumption-based offering that gives direct resell partners more flexibility to win and serve small and medium businesses (SMBs), with no fixed seat counts, annual licences, or obligation to bundle tools their customers don't need.
8x8 Small Business is built for companies requiring fewer than 100 users. It includes the same core capabilities as the 8x8 unified communications platform, including global calling, meetings, chat, compliance, analytics, CRM integration, and Microsoft Teams Phone integration, but companies only pay for what they need. To better serve the SMB market, direct resell partners can deploy and provision users in as little as five days. In addition, direct resell partners also have access to enablement, co-branded demand-generation materials, and support ready from day one.
Developed alongside 8x8's partner community by incorporating their feedback and insights, 8x8 Small Business now gives direct resell partners two ways to meet the needs of their customers. The offering is currently available to direct resell partners in the UK, the Republic of Ireland, and Australia.
"Resellers want something that is flexible, supports fast provisioning, and provides the same great capabilities of an enterprise UCaaS platform," said Jamie Snaddon, EMEA Managing Director at 8x8. "So we built something different. In what we believe is an industry first, we've broken out of the traditional UCaaS packaging so partners can meet customers exactly where they are, on a self-serve, flexible, and profitable basis."
Early responses from 8x8's resell partners show that the solution has been working for channel partners and their customers.
"The support from the 8x8 team has been outstanding," said Tony Capewell, Technical Director at Your Cloud Works Ltd. "It's rare to find an enterprise-grade solution that keeps partnership mechanics simple. The consumption model and single point of sales and technical support have made a real difference for us."
"The support we've received from all channels within 8x8 has been second to none," said John Redmond, Director at Cloudline. "8x8 simplifies the onboarding process for our customers, and flexibility of the 8x8 portfolio ensures we always have the right solutions for our clients and we in turn can scale our business."
About 8x8
8x8, Inc. connects people and organizations through integrated communication on one of the industry's most comprehensive platforms for Customer Experience — combining Contact Center, Unified Communications, and CPaaS solutions. The 8x8 Platform for CX integrates AI to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. As a business communications leader, the company helps customer experience and IT leaders around the world deliver faster response times, deeper customer insights, and team alignment.
