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8x8, Inc. has expanded the general availability of 8x8 Engage, its customer engagement solution, making it accessible worldwide to all customers and channel partners. Built on the unified 8x8 Platform for CX, Engage empowers frontline, mobile, and expert teams to deliver consistent, intelligent, and accountable customer interactions beyond traditional contact centers.
“The way organizations deliver customer experience has fundamentally changed,” said Hunter Middleton, Chief Product Officer at 8x8, Inc. “They need every customer-facing team to engage with consistency, intelligence, and accountability. To do this, we’re bringing advanced customer engagement tools out of the contact center and making them available and easily accessible to front line teams across the organization. With 8x8 Engage now generally available globally – including through our channel partners – we're making that possible at enterprise scale, on the same unified platform our customers already rely on.”
Customer interactions now occur across diverse locations and channels, creating opportunities to build loyalty and resolve issues efficiently. Organizations require scalable tools that provide visibility and accountability without complexity.
Since its launch, 8x8 Engage has seen significant traction. Customer adoption has grown more than 150% compared to the same period last year, daily active new customers have increased nearly 5X year-over-year, and daily active users have risen over 4X. This growth underscores the enterprise demand for extending advanced CX capabilities to every customer-facing team.
“We chose 8x8 Engage to give our teams greater flexibility across sites, and it’s changed how we manage customer interactions,” said Jake Blowers, Head of Projects and Innovation at Motus Commercials. “Our colleagues can now take calls wherever they are – whether at their desk, in the workshop, or on the move – which has significantly reduced missed opportunities. The result is a more responsive customer experience and greater operational agility across our business.”
Built natively on the 8x8 Platform for CX, 8x8 Engage equips distributed, mobile, and expert teams with essential tools including mobile-ready engagement for dynamic environments, CRM-integrated customer context for informed interactions, AI-powered summaries and sentiment analysis to accelerate resolutions and boost CSAT, intelligent routing with real-time workload visibility, and unified analytics for end-to-end customer journey oversight.
“Customer engagement is increasingly happening across all parts of the enterprise,” said Zeus Kerravala, Founder and Principal Analyst at ZK Research. “Enterprises are looking for flexible engagement models that give frontline and expert teams visibility and control without adding unnecessary complexity. This shift reflects a broader evolution in how organizations operationalize customer experience.”
With general availability now in effect, 8x8 Engage supports organizations in eliminating communication silos, enhancing responsiveness, and scaling customer experience across the entire business. Channel partners can immediately include it in their offerings to help customers achieve faster, more unified engagement.
About 8x8, Inc.
8x8, Inc. connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience – combining Contact Center, Unified Communications, and CPaaS solutions. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. As a business communications leader, the company helps customer experience and IT leaders around the world become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.
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