Starr Holding Company, a global leader in e-commerce and productivity solutions, and Expedient, a leading provider of cloud infrastructure and data center services, today announced the successful completion of a massive infrastructure transformation. On Tuesday, March 17, 2026, Starr Holding Company officially decommissioned its legacy hardware environment, some of which had supported the business for over 25 years, and migrated its primary operations to a high-performance Expedient Private Cloud.
Starr Holding migrated from 25+ year legacy hardware to Expedient Private Cloud on March 17, 2026.
Initial phase migrated Auctiva.com and Vendio.com, supporting millions of active listings and transactions.
Additional brands to migrate include Storenvy.com, Streettag.co.uk, Cacher.io, and ContractFolder.com.
Migration eliminates overhead of managing physical data centers while providing dedicated resources and predictable costs.
Expedient provides full-stack cloud service including hybrid cloud infrastructure, disaster recovery, and AI CTRL Platform.
Starr Holding operates a diversified portfolio of e-commerce tools, marketplaces, and productivity software.
“Moving out of a 25 year old hardware footprint is a monumental milestone for any enterprise,” said Richard Starr, CEO at Starr Holding Company. “By partnering with Expedient, we aren't just changing where our data lives; we are fundamentally changing how we innovate. This new private cloud environment gives our brands the performance they need today and the elasticity they require for the next quarter-century.”
The initial phase of this migration successfully transitioned two of the most recognized names in the ecommerce industry: Auctiva.com and Vendio.com. By moving away from aging, self-owned hardware to a scalable cloud environment, Starr Holding Company has secured enhanced reliability, improved security protocols, and the agility required to support millions of active listings and transactions.
This migration marks the beginning of a scaling strategy. Over the coming weeks, Starr Holding Company will leverage the Expedient platform to migrate and scale its additional diverse portfolio of businesses, including Storenvy.com (social marketplace for independent brands), Streettag.co.uk (UK-based physical activity platform), Cacher.io (code snippet organizer), and ContractFolder.com (digital contract management solution).
“Starr Holding Company manages a sophisticated ecosystem of brands that require high uptime and rapid scalability,” said Rob McCafferty, Chief Solutions Officer at Expedient. “We are thrilled to support their transition into a modernized infrastructure that empowers their teams to focus on software and customer experience rather than hardware maintenance.”
Starr Holding Company is a diversified technology holding firm specializing in e-commerce tools, marketplaces, and productivity software. Its portfolio includes industry-standard platforms like Auctiva, Vendio, and Storenvy, helping businesses of all sizes succeed in the global digital economy.
Expedient is a full-stack cloud service provider that helps enterprises simplify IT complexity to focus on business outcomes. By curating best-of-breed technologies – from hybrid cloud infrastructure and disaster recovery to the AI CTRL Platform – Expedient delivers a universal cloud operating model that bridges the gap between legacy IT and modern innovation.
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