Ruder Finn has announced the release of its newly reimagined website, featuring a large language model as its primary user interface. The platform is designed as a living, tech-forward system, positioning Ruder Finn as one of the first communications agencies to use an LLM at the center of its digital experience.
Ruder Finn launches LLM-powered website with custom AI on Claude via Amazon Bedrock.
Uses RAG and curated knowledge graph for grounded, accurate responses.
Knowledge graph maps capabilities, expertise, and engagement history.
Includes human-in-the-loop moderation for quality and confidentiality.
Integrated CMS-to-vector pipeline roadmap for approved content.
Agency known for tech-first mindset and industry innovation.
The new website reshapes how audiences interact with agency content and expertise online. Rather than navigating static pages and a search bar, visitors can now engage in conversation, querying the agency's capabilities, services, and solutions through natural language. The site is powered by a custom AI system built on Anthropic's Claude models via Amazon Bedrock. It uses Retrieval-Augmented Generation to ground responses in information retrieved through semantic and hybrid search, alongside a meticulously curated company knowledge graph. The experience reflects the broader shift underway across digital ecosystems where conversational AI and LLMs are becoming the dominant source for how people access and understand information.
The system architecture includes a growing knowledge graph that maps Ruder Finn's capabilities, expertise, and engagement history, manually built and maintained by agency experts and strategists; a "closed-loop" LLM that operates within a controlled environment with human-in-the-loop workflows; and a moderation and review layer that enables expert oversight, protects client confidentiality, and ensures quality control. The system uses Anthropic's Claude models as its core engine, with custom layers tailored to Ruder Finn's specific context and needs. An integrated CMS-to-vector pipeline roadmap will allow approved content to begin feeding both traditional web pages and the vector index powering the retrieval layer.
"We're watching interfaces evolve in real time," said Kathy Bloomgarden, CEO of Ruder Finn. "People don't browse anymore, they ask. If that's how the world is communicating, then our website shouldn't describe the future of communications. It should operate like it. That's the inspiration for the new ruderfinn.com, because at Ruder Finn, staying ahead of the market isn't just part of our philosophy, it's our practice."
"Our platform is designed to evolve with the AI ecosystem, seamlessly incorporating the most advanced models available," said Tejas Totade, CTO and Head of AI of Ruder Finn. "It's the same philosophy we bring to client work. The differentiator isn't the model, it's the system design, the data strategy, and the human expertise layered on top. We aren't the only agency doing this kind of work for clients, but we are just about the only one walking the technology, not just talking the technology, because we are a communications agency with a tech-company mindset."
About Ruder Finn
Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that moves industry-defining brands, companies, and leaders from what's now to what's next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Commerce, Leadership, and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe, and the Middle East.
