Purple, a global leader in guest Wi-Fi, has joined the Google Cloud Partner Advantage as a Partner-level member under the Build engagement model, making its Capture and Engage Guest Wi-Fi solutions available on Google Cloud Marketplace. This move simplifies procurement and deployment for Google Cloud users, enabling businesses to leverage Purple’s advanced Wi-Fi analytics and customer engagement tools to enhance guest experiences and drive data-driven decisions.
Purple joins Google Cloud Partner Advantage and lists solutions on Marketplace.
Capture Guest Wi-Fi offers data capture, email verification, and analytics.
Engage Guest Wi-Fi provides tailored communication and system integration.
Solutions ensure GDPR and CCPA compliance for secure data handling.
Flexible procurement options streamline deployment on Google Cloud.
Advanced analytics drive personalized guest experiences and loyalty.
Purple’s availability on Google Cloud Marketplace allows businesses to easily purchase and deploy its Guest Wi-Fi solutions, Capture and Engage. “Joining Google Cloud Marketplace simplifies how organizations discover and deploy Purple’s Guest Wi-Fi solutions,” said Bob Koch, Senior Vice President, Global Alliances, Purple. “It gives customers a straightforward way to explore our scalable platform and experience the value and benefits first-hand.” This integration leverages Google Cloud’s trusted infrastructure for seamless scalability and security.
Purple’s Capture Guest Wi-Fi solution focuses on actionable insights and compliance. It captures first-party customer data to enrich CRM databases, verifies email addresses for effective marketing, and provides detailed Wi-Fi analytics to track usage and venue performance. With built-in adherence to GDPR, CCPA, and other data protection regulations, businesses can confidently use Purple’s platform to enhance customer insights while maintaining compliance.
The Engage Guest Wi-Fi solution offers tailored communication journeys and customized access experiences based on guest behavior, location, and time. It integrates with over 400 connectors, including top CRMs and loyalty platforms, to enrich customer profiles. Advanced analytics provide real-time insights into guest preferences and demographics, while optional add-ons like Paid Wi-Fi and feedback surveys enhance functionality. “Bringing Purple to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the company’s Guest Wi-Fi solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud.
Purple’s solutions empower businesses to transform guest Wi-Fi into a strategic asset for customer engagement and data-driven marketing. By automating personalized interactions and providing actionable analytics, Capture and Engage help convert guests into loyal customers. The seamless integration with Google Cloud Marketplace ensures businesses can quickly adopt these tools, enhancing operational efficiency and customer loyalty.
Purple’s entry into the Google Cloud Marketplace marks a significant step in expanding access to its innovative Guest Wi-Fi solutions. By offering Capture and Engage on a trusted cloud platform, Purple enables businesses to harness advanced analytics, ensure regulatory compliance, and deliver personalized guest experiences, driving loyalty and growth in an increasingly connected world.
Founded in 2012 and with solutions in more than 80,000 venues worldwide, Purple drives interactive experiences to improve the way people connect in the real world. With 2 million daily users, Purple's platform empowers businesses to build stronger relationships with their customers by enhancing existing infrastructure investment.
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