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A growing number of Brazilian enterprises are adopting Google Cloud solutions to enhance AI capabilities, data analysis, and security, according to the 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report. This trend reflects the platform’s increasing role in supporting digital transformation across industries in Brazil’s rapidly expanding cloud market.
The 2025 ISG Provider Lens® report highlights Google Cloud’s rising prominence in Brazil, driven by its robust AI, data analysis, and security tools. Enterprises are increasingly turning to cloud infrastructure to build efficient and flexible IT systems as part of broader digital transformation efforts. “The Google Cloud ecosystem in Brazil is becoming more mature and complete,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “Providers are embracing Google Cloud’s ease of use and building solutions that meet the needs of AI-driven, collaborative companies.” This growth is supported by an expanding ecosystem of service providers launching or scaling operations in Brazil.
Google Cloud is enabling Brazilian enterprises to harness generative AI for diverse use cases, including customer service personalization, knowledge management, and rapid analysis of unstructured data. Service providers are leveraging tools like Vertex AI to scale AI implementations effectively. The report emphasizes that providers who consult closely with clients to align solutions with business needs are reducing skepticism about generative AI and ensuring reliable rollouts. Companies with modern data strategies and databases benefit most, as these foundations amplify AI-driven outcomes.
Brazilian companies are moving away from siloed, outdated infrastructure with the help of Google Cloud service providers. Tools such as BigQuery, Vertex AI, and Dataflow enable efficient data management, analysis, and protection. These capabilities are critical for enterprises seeking to modernize their IT environments and unlock the full potential of AI and cloud technologies. The report notes that service providers play a vital role in guiding clients through this transition, ensuring seamless integration and enhanced performance.
Google Cloud is gaining traction in Brazil’s public sector, supporting digital transformation across government agencies. From national executive and judicial branches to midsize cities, agencies are digitizing services to boost efficiency and leverage advanced data analytics for informed decision-making. This adoption underscores Google Cloud’s versatility in addressing both private and public sector needs, driving modernization across diverse applications.
Enterprises leading cloud adoption in Brazil rely on CloudOps tools, such as Google Anthos, to manage infrastructure, applications, and data workloads across public cloud ecosystems. These tools enhance scalability, efficiency, security, and resilience. “The Brazilian companies that are at the forefront of cloud adoption rely on both CloudOps and FinOps to maximize the benefits of the cloud,” said Adriana Frantz, lead author of the report. Google Cloud providers are trusted partners in addressing ongoing management challenges, ensuring enterprises achieve optimal cloud performance.
The 2025 ISG Provider Lens® report underscores Google Cloud’s pivotal role in Brazil’s digital transformation. With a maturing provider ecosystem and advanced tools like Vertex AI and Google Anthos, Google Cloud is empowering enterprises and public sector organizations to innovate, scale, and collaborate effectively in an AI-driven landscape.
ISG is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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