DoiT, a leading provider of FinOps and CloudOps solutions, has announced the acquisition of SELECT, a company specializing in data platform cost optimization. The move, part of DoiT's $250 million AI investment strategy, aims to bring intelligent automation and waste reduction to one of the fastest-growing and least transparent areas of cloud spend: data platforms like Snowflake.
DoiT acquires data optimization company SELECT to address Snowflake and data platform waste.
The deal is part of DoiT's previously announced $250 million AI investment strategy.
SELECT's technology will be integrated into DoiT's platform as "PerfectScale for Snowflake."
The solution provides visibility and policy-driven automation to safely reduce costs without compromising performance.
SELECT's team will join DoiT to lead development and expand support to other data platforms like Databricks.
Existing SELECT customers will see no immediate change to contracts, pricing, or support.
As data platforms become central to cloud architectures, their spend often lacks the visibility and governance applied to traditional infrastructure. DoiT's acquisition of SELECT directly targets this gap, applying an automation-first FinOps approach to the data layer. Vadim Solovey, CEO of DoiT, highlighted the problem, stating, “Data platforms have become a financial black box for many organizations. With SELECT, we are applying the same automation-first approach that transformed infrastructure FinOps to data platforms.”
SELECT's technology, built by experienced data engineers, automatically detects inefficiencies like misconfigured compute resources and inefficient queries. Unlike passive reporting tools, it enforces optimization policies in real-time. This capability will be integrated into the DoiT Cloud Intelligence platform as PerfectScale for Snowflake, providing customers with a unified control plane for cost and performance across both infrastructure and data workloads.
Ian Whitestone, CEO of SELECT, emphasized the shared mission, saying, “Joining DoiT allows us to scale that mission globally while accelerating our roadmap to support additional data platforms, including environments like Databricks. Together, we are giving customers a single control plane to manage cost and performance across infrastructure and data.”
This acquisition follows DoiT's recent purchases of LiveDiagrams, PerfectScale, and CloudWize, positioning the company as a comprehensive platform for cloud cost, performance, and governance. The SELECT team will join DoiT to lead the continued development of data platform optimization, which will become a core pillar of the DoiT Cloud Intelligence platform. Customers will benefit from AI-assisted recommendations that analyze combined cloud and data telemetry to execute safe, high-impact optimizations.
By unifying FinOps for infrastructure and data, DoiT aims to provide enterprises with end-to-end visibility and automated control over their entire cloud estate, helping them maximize the value of their cloud investments in an increasingly complex multi-platform environment.
About DoiT
DoiT is a global leader with its DoiT Cloud Intelligence™ platform, providing intent-aware FinOps and CloudOps solutions that help businesses maximize the impact of their cloud investments. With deep expertise in AWS, Google Cloud and Azure, DoiT Cloud Intelligence empowers organizations to connect every dollar spent to the goals of each workload, uncover the root causes of inefficiency, and drive real optimization through automation and action.
About SELECT
SELECT is a data platform optimization company that helps organizations control and optimize cloud data warehouse spend. Built by experienced data engineers, SELECT delivers deep visibility into cost and performance and applies automated, safe optimizations that reduce waste while maintaining or improving performance.
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