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Cloudinary, a leading image and video platform, has been recognized for its innovation in the digital asset management space. The company has been named a Visionary in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms. This marks Cloudinary's second consecutive appearance in the influential report, underscoring its growing influence and commitment to redefining how businesses manage and deliver visual media at scale. The recognition highlights the platform's ability to empower brands with greater efficiency and ease in handling visual-rich experiences.
Cloudinary has been positioned as a Visionary in the 2025 Gartner Magic Quadrant for DAM.
This is the company's second consecutive year being recognized in the report.
The platform is AI-powered, focusing on maximizing the value of visual media.
Key features include advanced AI-driven tagging, search, and automated workflows.
Recent innovations like AI Vision use multimodal LLMs to identify and moderate assets.
The platform also addresses accessibility with AI-powered captioning and transcription.
Built from the ground up with artificial intelligence, Cloudinary's DAM platform is designed to help businesses unlock the full potential of their visual media libraries. The core of its offering lies in driving operational efficiencies and maximizing returns on digital content. Its advanced, AI-driven capabilities—such as intelligent tagging, powerful search, and automated workflows—streamline team collaboration and optimize the entire content lifecycle, from creation to delivery. This results in accelerated time-to-market and a significant reduction in asset-related costs.
Recent innovations further cement its visionary status. AI Vision leverages generative multimodal LLMs to understand user prompts, making it easier to identify, moderate, and classify vast libraries of assets. The platform also introduces critical features for digital accessibility, such as AI-powered captioning and transcription, ensuring content meets broader compliance and user needs.
Cloudinary's positioning reflects the evolving role of Digital Asset Management platforms from simple repositories to business-critical content command centers. The integration of AI and generative AI is central to this shift, enabling smoother workflows and greater operational efficiencies for modern brands.
Rob Daynes, Managing Director of Assets at Cloudinary, stated, “We believe Cloudinary’s recognition as a Visionary underscores our commitment to and influence in redefining digital asset management by empowering businesses to deliver visual-rich experiences at scale with greater ease and efficiency.” This focus on intelligent, scalable solutions positions Cloudinary as a key player for brands looking to connect with audiences and drive conversions through powerful visual experiences.
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions.
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