Qualtrics has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms, positioned highest for Ability to Execute and furthest for Completeness of Vision. Gartner also ranked Qualtrics first across all five Use Cases in the Critical Capabilities report, covering structured and unstructured feedback, workflow integration, and business outcomes.
This marks the fifth consecutive year Qualtrics has been named a Leader in this Gartner Magic Quadrant. In a rapidly evolving market shaped by AI and rising customer expectations, this recognition highlights Qualtrics' consistent delivery of innovation, value, and the technology, expertise, and insights organizations need to elevate experiences.
Quick Intel
Qualtrics empowers organizations to capture experience data from every channel—including calls, chats, surveys, digital sessions, social, and customer service—then connects it with operational data. AI reasoning across these sources helps teams identify meaningful signals, interpret them in context, and act at the optimal moment to drive better outcomes.
Why Great Experiences Matter
In today's environment, great experiences serve as a primary competitive differentiator, far beyond basic speed and efficiency. Winning organizations deeply understand people to act proactively before issues escalate. Qualtrics delivers this by listening across channels, contextualizing feedback, and enabling timely, relevant actions that scale in an AI-driven world.
Key Capabilities Recognized by Gartner
Qualtrics stands out for its ability to listen everywhere, capturing both structured and unstructured feedback while using AI to uncover insights and enable action. This approach ensures teams grasp what feedback truly means in the moment and respond effectively.
Understand in Context. Act When It Matters
Qualtrics Experience Agents™ are designed to interpret customer feedback within the full context of the individual and situation, then trigger actions before opportunities are lost. This capability grows more essential in an AI era, where speed without understanding can amplify errors. Gartner notes the shift toward AI Experience Agents that autonomously assess records and execute personalized, proactive actions in real time—moving from reactive to anticipatory experience management. Done effectively, this prevents frustration, escalation, and problems entirely.
A Trusted Partner Across Industries
Qualtrics supports organizations of all sizes and sectors in delivering exceptional experiences through its scalable Experience Management Platform. It offers rapid time-to-value for emerging programs and drives revenue growth, retention, and efficiency as maturity increases. For high-security needs, Qualtrics maintains FedRAMP High and ISO 42001 certifications, along with partnerships such as CrowdStrike. Ongoing investments in the Qualtrics Partner Network and XM Institute foster a strong ecosystem of partners and expertise.
This latest Gartner recognition reinforces Qualtrics' leadership in helping businesses and governments build deeper human connections, boost loyalty and engagement, and achieve measurable success through proactive, AI-powered experience management.
About Qualtrics
Qualtrics is trusted by thousands of the world's best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
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