G2, the world’s largest software marketplace, has acquired unSurvey, a YCombinator-backed AI platform specializing in human-like, conversational interviews. This acquisition enhances G2’s review collection and research capabilities, introducing AI-driven, dialogue-based feedback to its 180,000+ product listings and 3 million+ verified reviews.
G2 acquires unSurvey to integrate conversational AI into review collection.
Supports voice, text, and video reviews for a seamless user experience.
AI-led research delivers insights in days, not months, for businesses.
unSurvey’s team joins G2, including Alex David as GM of AI Solutions.
Enhances feedback for 3,600+ G2 customers and millions of buyers.
Concerns raised about potential misuse of voice cloning technology.
G2’s acquisition of unSurvey introduces a revolutionary approach to software reviews, replacing traditional surveys with AI-moderated, human-like conversations. “By integrating unSurvey’s conversational AI, we’re making it easier for users to share feedback and participate in research—just by having a natural dialogue,” said Godard Abel, co-founder and CEO of G2. This system supports text, voice, and video feedback, reducing submission friction and enabling richer, context-driven reviews across G2’s 180,000+ product listings.
unSurvey’s technology enables G2 to offer AI-led custom market research, delivering actionable insights in as little as two weeks. “Compared to traditional research methods, the speed and depth of insight we can now deliver is game-changing,” said Alex David, former CEO of unSurvey and now G2’s General Manager of AI Solutions. Companies can leverage G2’s pool of millions of users for tailored, voice-of-customer data, streamlining strategic decision-making.
The unSurvey founding team bolsters G2’s AI capabilities:
Alex David, now GM of AI Solutions, brings expertise in AI and SaaS.
Andrej Žukov Gregorič, G2’s AI CTO, led unSurvey’s voice interview tech.
Praveen Maloo, Senior Director of AI Product Management, drove Microsoft Teams’ growth.
Rahul Kavale, Principal AI Engineer, built a 99.98% uptime voice-call system.
While G2 emphasizes authentic, dialogue-driven reviews, concerns have emerged about unSurvey’s voice cloning capabilities. Reports suggest the technology, originally tied to Corrily, could generate synthetic feedback, raising ethical questions about review authenticity. “When the world’s largest software review platform acquires industrial-scale voice cloning… every review on every platform becomes suspect,” notes a critical analysis. G2 maintains a commitment to authenticity, allowing AI-assisted reviews only if verified.
G2’s acquisition of unSurvey positions it to redefine software reviews and research with scalable, AI-driven conversations, but vigilance is needed to ensure trust in its 3 million+ review ecosystem.
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.
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