Brainfish, an Australian AI startup revolutionizing customer experience, announced on July 8, 2025, a $6.4 million USD pre-Series A funding round led by Prosus Ventures, bringing total funding to $10 million. Existing investors Peak XV’s Surge and Macdoch Ventures also participated. The funds will fuel U.S. expansion, engineering scale-up, and enhanced AI deployments for global companies.
Funding: $6.4M pre-Series A, total raised $10M, led by Prosus Ventures.
U.S. Expansion: Establishing San Francisco headquarters to accelerate go-to-market.
Technology: Combines generative AI and computer vision for proactive support.
Impact: Serves 5M+ users, with 70-90% fewer tickets and 30-40% higher satisfaction.
Clients: Includes Relevance AI, Mad Paws (ASX: MPA), and Airtasker (ASX: ART).
Market: Targets $22.6B segment of the $350B global customer experience market.
Founded in 2022 by Daniel Kimber and Ajain Vivek Thankaswamy, Brainfish leverages ambient AI agents powered by generative AI and computer vision to deliver seamless, proactive support. Unlike traditional systems, Brainfish’s platform observes user behavior, detects friction, and provides instant, contextual help, reducing support tickets by 70-90% and boosting customer satisfaction by 30-40%. Daniel Kimber, CEO, stated, “Customer support isn’t broken—it’s outdated. Our ambient AI agents don’t wait for problems. They watch how people use a product, understand where they struggle, and deliver the right answer before they even ask.”
Brainfish is establishing a U.S. headquarters in San Francisco to drive go-to-market efforts, with a team of nearly 20 employees and plans to grow further by Q3 2025. The company reports 33% month-over-month U.S. sales growth since April 2025, serving clients across Australia, Asia, the UK, and the U.S. Sachin Bhanot, Head of SEA & ANZ Investments at Prosus Ventures, noted, “Brainfish is redefining what modern customer support can look like—intelligent, instant, and deeply aligned with how users engage with digital products. Their ability to combine real-time support with deep behavioral insights is a game-changer.”
Collaborating with NVIDIA, Brainfish’s vision pipeline learns from user behavior, delivering sub-second response times and seamless integration within digital products. Early adopters like Mad Paws and Relevance AI report time-to-value in days, not months, and have won awards for customer self-service. With 400% year-over-year growth, Brainfish is positioned to lead a $22.6 billion serviceable market within the $350 billion global customer experience sector.
The funding will enhance Brainfish’s engineering, product development, and AI capabilities, focusing on computer vision and machine learning to refine its ambient AI agents. Posts on X reflect excitement about Brainfish’s potential to reshape customer support with AI, highlighting its rapid growth and innovative approach.
Brainfish’s U.S. expansion and AI-driven platform position it to transform customer experience, delivering scalable, intelligent support for global businesses.
Brainfish is an AI customer experience startup founded in 2022 out of Australia with offices in the US and India. Brainfish is redefining the future of AI customer experience with next-generation Ambient AI agents that leverage computer vision and contextual intelligence to provide seamless, automated assistance for software products. To date the Brainfish platform has delivered automated answers to millions of end-users for global technology and e-commerce companies, and enabled customers to win globally recognised awards for customer self-service.
Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India and Latin America, unlocking an AI-first world for our 2 billion customers. The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence. Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio. The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.
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