Xnurta, a leading agentic AI-powered advertising platform, has expanded its full-funnel Amazon Ads support to Poland, Belgium, Sweden, Egypt, and South Africa. This move enhances its presence across nearly all of Amazon’s 23 international marketplaces, tapping into 84.8 million monthly visitors as of June 2025.
Xnurta’s expansion into Poland, Belgium, Sweden, Egypt, and South Africa positions it to capitalize on Amazon’s booming international sales, which have surged over 75% from Q1 2020 to $33.51B in Q1 2025, according to Marketplace Pulse. “International expansion is a key growth lever for brands on Amazon,” said Matt Yu, Head of Product at Xnurta. “Global campaigns are becoming the norm, and Xnurta’s full-funnel expansion is helping brands to reach millions of more potential customers.”
Xnurta equips advertisers with advanced tools tailored to local market nuances. Its full-funnel capabilities include AI-managed campaigns, bid automation, keyword optimization, and Amazon DSP support. Customizable reporting provides performance insights, enabling brands to optimize Sponsored Products, Sponsored Brands, and Sponsored Display ads for maximum ROI. This approach ensures precise targeting and enhanced engagement across the customer journey.
With this expansion, Xnurta covers nearly all of Amazon’s international marketplaces, except Ireland, launched in March 2025. “As we expand to more Amazon markets across the globe, we’re also expanding our team,” said Kashif Zafar, CEO of Xnurta. “Our goal is to give every seller, brand, and agency the tools and support they need to thrive in a globally competitive retail media landscape.” Xnurta’s 42% year-over-year headcount growth supports its mission to deliver scalable, AI-driven advertising solutions.
Xnurta’s expansion into these high-traffic markets strengthens its position as a trusted Amazon Ads partner, having won the Amazon Technology Innovation Award two years in a row. By leveraging its AI Copilot for over 2 million daily bidding decisions, Xnurta empowers brands like Lenovo, Anker, and Greenworks to achieve measurable growth in a competitive eCommerce landscape.
Xnurta is the leading agentic AI-powered ad management platform for brands, sellers and agencies. Its AI Copilot powers over 2M bidding decisions per day on Amazon and Walmart, while its AMC Hub empowers brands to better understand their data with an intuitive drag-and-drop interface, no-code pre-built models, and custom audience creation. Xnurta is the only Amazon Advertising technology partner platform to win the Amazon Technology Innovation Award two years in a row.
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